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Category Archives: boxing
POWERING THE NEXT GENERATION OF BOXING FANS: HOW FACEBOOK AND FACEBOOK LIVE GROWS PREMIER BOXING CHAMPIONS’ DIGITAL AUDIENCE
#1 Boxing Series on Television Showing Rapid Audience Growth and Engagement: Over 10 million Boxing Fans Reached Weekly
March 12 Porter vs. Tyner 12 Round Exhibition to be seen Exclusively via Facebook Live on PBC’s Facebook Page
LAS VEGAS – MARCH 11, 2016 – Premier Boxing Champions (PBC), the #1 boxing series on broadcast TV and cable created by Haymon Boxing, is finding a successful way to grow and engage a digital generation of boxing fans with Facebook and Facebook Live. Facebook released a case study, crediting PBC with providing and creating a new home for a video savvy audience.
“Premier Boxing Champions’ innovative, data-driven content strategy has allowed them to connect more boxing fans with the content they love, by taking fans deep into the sport,” said Patrick Chapman, Facebook Sports Partnerships. “That comprehensive approach is driving exciting growth metrics across the board – a sure sign that fans like what they’re seeing.”
Providing a fan-first, behind-the-scenes home featuring highlight and training videos, the PBC page has cultivated an active audience bookended by a millennial generation and Boomer audience. With 70% of the PBC Facebook fans between 18-44, the series has found that it is providing and generating an audience that mirrors if not beats audience deliveries of traditional television and cable media.
“We’ve found that not only have we grown a digital audience via Facebook, but also we’ve increased tune-in for our PBC broadcasts through our Facebook promotions,” said Alex Balfour, Chief Digital Officer, Haymon Boxing. “Since starting our postings we have seen support escalate for the authentic fan experience. Views rise for the purity of the sport and performance in the ring, regardless of if the fighter is well known, a main event name or a fighter on the undercard. We know our PBC digital fans care about good fights and good fighters, and support watching and learning about results from the matches as well as training.”
In 2015, PBC on Facebook mirrored the strong PBC broadcast/cable audience deliveries, reaching a weekly audience of up to 10 million people. PBC began to post regular highlights on Facebook in the last quarter of 2015 with over 8 million complete views of its 30-second view highlight video clips, which are posted immediately following the broadcast. The most popular highlight video was the September 26 Wilder vs. Duphaus fight, while the October 16 Fonfara vs Cleverly fight on Spike sparked highest level of engagement. For more insights visit the report.
PBC is currently using Facebook Live to add another level of engagement to its audience.
On Saturday, March 12, PBC will broadcast an exclusive 12 round exhibition match featuring Porter meeting Lanardo Tyner via Facebook Live on PBC’s Facebook page. Held live at 7 p.m. PST from Porter’s Hy-Performance Center in Las Vegas, a Facebook Live Q&A with Porter and fans will follow the exhibition. Past PBC Facebook Live events have included behind-the-scenes training camp video, including one that reached almost 250k people with former three-division World Champion boxer Abner Mares. PBC had a reach of over 200k people participating in its innovative fighter-first live Q&A with Porter on February 1.
As a new brand offering programming across a variety of networks at many different times of day and days of the week, PBC’s challenge was to reach as many of the estimated 36M avid boxing fans in the U.S. as possible and to raise awareness among the estimated 100M casual boxing fans in the U.S.
Source: Nielsen L+SD 12/29/14-11/12/15 Boxing on all broadcast & cable including pay cable. Facebook
About Premier Boxing Champions:
“Premier Boxing Champions” is a live boxing series created for television by Haymon Boxing. In its first season, PBC delivered over 85 million total viewers, according to Nielsen.
MARIO BARRIOS TALKS HIS FUTURE IN 130 POUND DIVISION
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MAYWEATHER PROMOTIONS SIGNS EXCITING LIGHTWEIGHT CONTENDER SHARIF “THE LION” BOGERE
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Adamek vs. Molina PPV promo video link
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Errol Spence Jr., Chris Algieri, Steve Cunningham & Marcus Browne PBC on NBC Press Conference Quotes & Photos
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Melson representing Team Fight to Walk vs Chris Galaeno March 11 at SPiN charity event!
Special guests include Kenny Anderson, Danny Jacobs, Chris Algieri, Susan Sarandon, Rosie Perez & Kobayashi!
For Immediate Release
New York, NY (March 9, 2016) – WBC USNBC 154 pound titlist Boyd “Rainmaker” Melson will take off the gloves and pick up a ping pong paddle when he meets New York State welterweight champion Chris Galaeno at SPiN New YorkFriday, March 11.
The SPiN charity event starts at 9 PM and $10 general admission tickets can be purchased at the door. All attendees who donate $50 or more will be invited to go in ring with Melson and throw punches at him for a round. New York basketball great Kenny Anderson will be working Melson’s corner during these rounds while Melson offers himself as a target for those donating at least $50. SPiN is located at 48 E 23rd st in New York City and can hold up to 700 people.
All admission fees and proceeds from a special silent auction hosted by Cardboard Memories will be split between Team Fight to Walk and B.O.X.E.R. Inc.
Attendees will enjoy a truly one-of-a-kind evening of entertainment emceed by Vice Sports’ Eric Kelly and a silent sports memorabilia auction highlighted by a 30 pound bronze statue that includes engravings of many world champions including Floyd Mayweather. Those on hand are also invited to an exclusive after party hosted by DJ KP.
Special guests for the SPiN event include New York City basketball legend and former NBA All-Star Kenny Anderson, actresses Rosie Perez & Susan Sarandon former WBO junior welterweight champion Chris Algieri, NABO and NABF heavyweight champion Jarrell “Big Baby” Miller, WBA world middleweight champion Danny Jacobs, middleweightcontender Willie Monroe and Team Fight to Walk members Frank Galarza and Will Rosinsky amongst others. Legendary competitive eater and six-time Nathan’s Hot Dog Eating champion Kobayashi will also be on hand to enjoy the action. All guests will be available for photo ops and autographs throughout the evening.
A competitor at heart, Melson’s posted a series of recent videos training on the ping pong table with 14-Time Swedish National Champion Malin Pettersson accompanied with friendly trash talking towards Galaeno.
“Chris may be undefeated in the ring but he’s taking an L on the table,” Melson said with a smile. “On a serious note, I’d like to thank SPiN NYC and all the celebrities that are attending this event in support of Team Fight to Walk and B.O.X.E.R Inc, which is another great organization I recently became a board member of. Events like these can literally help change lives, whether it be to cure Chronic Spinal Cord Injuries or keep at-risk youths off the street. Anybody who donates $50 or more on Friday gets the once in a lifetime opportunity to get in the ring and literally throw punches at me for a round. That is how much I care about raising the additional funds still needed for the clinical trial I’ve been discussing during the last five years.”
For more information on Team Fight to Walk or to donate, please visit Teamfighttowalk.com. Donations can also be made by texting Walk to 20222. B.O.X.E.R. Inc information is available by logging onto boxerinc.nyc.
Claggett vs. Bryan tops “Knockout Night at the D” Undercard
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The remainder of the undercard showcases promising prospects in four-round bouts: Las Vegas junior featherweight Salvador Perez (2-0) vs. Fabian Naranjo (3-2-1, 1 KO), of Mexico, Las Vegas welterweight Jeremy “J Flash” Nichols (2-0, 2 KOs) vs. Jason Gavino (3-1, 2 KOs), of Mexico, and New Jersey heavyweight Dakota Walker (1-0, 1 KO) vs.Cashton Young (1-0, 1 KO), of Los Angeles. Nichols (pictured to the left) gained invaluable experience as a sparring partner for Floyd Mayweather, Jr. for his mega-fight versus Manny Pacquiao.SHAWN PORTER TO HOLD LIVE-STREAMED 12-ROUND EXHIBITION
Former welterweight world champion meets Lanardo Tyner
in an exhibition streaming live at
LAS VEGAS (March 7, 2016) – “Showtime” Shawn Porter will hold a special 12-round exhibition match on Saturday, March 12 that will stream live on the Premier Boxing Champions (PBC) Facebook page (www.facebook.com/
In an effort to stay active and give his fans an opportunity to see him in live action, Porter will hold an old-fashioned exhibition against Lanardo Tyner (30-10-2, 19 KOs) at his gym – Porter Hy-Performance Center at 7 p.m. PT on Saturday. After the bout, Porter will host a 30-minute Facebook Live video Q&A to interact directly with fans about what’s next for him that will also be on the PBC Facebook page.
Porter was as disappointed as most boxing fans when Thurman was injured in an automobile accident and had to pull out of their highly anticipated welterweight championship showdown. It’s no coincidence that Porter is holding this fight on the same night that he was supposed to battle Thurman.
“When I found out about March 12 not happening because of what happened to Keith, I tried to move forward to fight someone else,” said Porter. “But given the level of that fight with Keith, there wasn’t anything for me really. So my dad and I decided to do this exhibition. I’m not getting paid. This is 100 percent for anybody out there who loves to see me compete and perform. Lanardo Tyner is a veteran who has fought almost everybody and he’ll provide good excitement. We won’t be going through the motions. This is real.”
“We’re doing the exhibition because Shawn was so focused on fighting Keith Thurman that we wanted to keep him focused until we can determine when they’ll be boxing again,” said Ken Porter, Shawn’s father and trainer. “We were getting off a plane in Big Bear for training camp when we heard that Keith had been injured and couldn’t fight on March 12. We continued to spar and train. We figured the only way we could keep that focus was to have someone push Shawn for 12 rounds or however long it last.
In addition to Porter’s exhibition, amateur middleweight Brandyn Lynch, nephew of legendary comedian Eddie Murphy, will face fellow amateur Joey Alday in a four-round bout.
In his last match Porter scored a 12-round unanimous decision against Adrien Broner in Las Vegas last June. The match against Thurman is one of the most highly anticipated of 2016 and will be rescheduled soon.
For his exhibition showdown with Tyner the fighters will wear headgear and use 16-ounce gloves. The fighters will weigh-in the day before the match, but there will be no involvement from the Nevada State Athletic Commission. “Mock” judges and a professional referee will be used to score the fight and complete the atmosphere of a fight night.
“We decided to do this because we needed the things associated with a big fight – the atmosphere, the crowd, the lights,” said Ken Porter. “We’re going to have everything a big fight will have – a weigh-in the Fridaybefore, the referee, the ring card girls. Mentally and physically Shawn needs this because he hasn’t fought in 10 months.”
UNBEATEN SUPER LIGHTWEIGHT REGIS PROGRAIS FACES VETERAN AARON HERRERA IN MAIN EVENT OF A SHOBOX: THE NEW GENERATIONTRIPLEHEADER ON FRIDAY, MARCH 25
Four Undefeated Boxers Clash in Co-Features: Ivan Baranchyk
Meets Nicholas Givhan, Ivan Golub Faces Marlon Aguas From Buffalo Run Casino in Miami, Okla.
Live on SHOWTIME® At 10:30 p.m. ET/PT
Tickets on Sale Now
NEW YORK (March 7, 2016) – Unbeaten super lightweight knockout artist and emerging rising star, Regis “Rougarou” Prograis (16-0, 13 KOs) will meet experienced Aaron “The Jewel” Herrera (29-4-1, 18 KOs) in the 10-round main event of a ShoBox: The New Generationtripleheader on Friday, March 25, live on SHOWTIME (10:30 p.m. ET/PT, delayed on the West Coast) from Buffalo Run Casino in Miami, Okla.
Four undefeated fighters will clash in eight-rounders in co-feature bouts: Hard-hitting Ivan “The Beast” Baranchyk (9-0, 8 KOs), of Brooklyn, N.Y., faces upset-minded Nicholas “King Beamen” Givhan (16-0-1, 10 KOs), of Kalamazoo, Mich., in a super lightweight scrap and Ukrainian Ivan “The Volk” Golub (10-0, 8 KOs, 5-0 in World Series of Boxing), of Brooklyn, N.Y., meets Marlon Aguas (9-0, 6 KOs), of Quito, Ecuador, in a welterweight match.
All but Prograis and Baranchyk will be making their inaugural ShoBoxappearances. Click HERE for Prograis and Baranchyk’s Photos – Credit: SHOWTIME.
Tickets for the event promoted by DiBella Entertainment and Tony Holden Productions are priced at $45, $55 and $75 and are available for purchase at buffalorun.com and at stubwire.com.
The 5-foot-9, 27-year-old Prograis, originally from New Orleans, La., but currently residing in Houston, Texas, is an aggressive-minded southpaw who’s making his 2016 debut and third start on ShoBox. Before turning pro in April 2012 he competed in the 2012 United States Olympic Boxing Trials.
In his ShoBox debut on Aug, 17, 2015, he registered an impressive,eight-round decision over previously undefeated Amos Cowart.Prograis, who had won eight straight by knockout going into the Cowart clash, resumed his KO-winning streak with a ninth-round knockout over Abel Ramos last Dec. 11 on SHOWTIME.
“I can’t wait to fight on March 25. I’m ready to put on another great show for the fans and demonstrate how I continue to improve as a fighter,” said Prograis, who was 16 when he turned to boxing after relocating to Houston because of Hurricane Katrina. “I know I have a tough opponent, but I’m ready to go out and perform.
“Aaron Herrera is a rugged veteran and I know there will be some fireworks. I am thankful to my promoter, DiBella Entertainment, and to the network, SHOWTIME, for the opportunity to display my skills and talent.”
Regarding his nickname, Prograis said, “My manager and my dad were just trying to come up with nicknames. Basically, everybody was just shooting out names and they shot out that one – ‘Rougarou’. At first, I didn’t like it, but it stuck with me. A rougarou is like a Louisiana-type swamp monster or werewolf.”
Herrera, 27, of Valladolid, Mexico, a winner of 16 in a row at the outset of a pro career that began in August 2008, has fought some noteworthy opposition. This will be his second fight in U.S. soil. In his stateside debut, Herrera dropped a 10-round decision to undefeated prospect Pedro Campa last Dec. 12.
Besides experience, Herrera has solid skills, movement and hails from a strong family boxing background (his father and grandfather boxed). He’s at his best when he keeps his foes off-balance and can surely outbox them. This will be the 17th consecutive time he’ll be matched against a boxer with a winning record.
“I’m very excited at the opportunity to showcase my talent on theShoBox series,’’ Herrera said. “I’ve watched a few fights of Regis on YouTube. He’s a good fighter, but I am a better one. I feel fighting in Mexico has given me the upper hand. Mexican fighters are tough. I have fought better opposition and I’m the more experienced fighter.
“I’ve been looking for an opportunity like this. I need a good breakout fight for the fans to see me in action. I am a proud Mexican fighter and on March 25 the fans will see how real Mexicans fight like, and Prograis will know who Aaron Herrera is. Viva Mexico!”
The highly regarded Baranchyk is making his second eight-round start and second in a row on ShoBox. An offensive-minded fighting machine, he registered a 2:28, first-round knockout over Shadi Shawareb in his most recent start last Dec. 11 on ShoBox.
Baranchyk, of Minsk, Byelorussia, is a former European amateur standout who turned pro in June 2014 and relocated to the United States just a few months after. The 5-foot-7, 23-year-old has won all eight of his U.S. outings, seven by way of knockout, five in the first round.
“I am thrilled to make my second consecutive appearance on ShoBox,” Baranchyk said. “I know that my next opponent will be a test for me, but I will score another exciting victory for the fans.’’
His opponent, Givhan, turned pro in August 2012, won his first 15 scraps, boxed a four-round split draw with Freddy Durand on Aug. 22, 2015, and is coming from a majority decision over Juan Santiago lastNov. 13.
The 5-foot-7, 29-year-old fought 14 times in Michigan and one time each in West Virginia, Mississippi and Kentucky. The ultra-confident Givhan is taking a step up in class in Baranchyk, but he’s certainly not in awe of his assignment and is eagerly anticipating the opportunity.
“I am getting my mind ready for war,’’ said Givhan, whose nickname, “King Beamen,” is a reference to Jamie Foxx’s character from the movie “Any Given Sunday.”
“Training is going great both mentally and physically. I belong on theShoBox series because they showcase great talent and, false modesty aside, I have great boxing talent. I will feel at home fighting on SHOWTIME and I take this as a great honor to fight on their network.
“My opponent has not fought anyone of my caliber. I know he’s been talking trash, but it won’t matter in the end. He has not had an opponent who can outthink, outshine and outbox him. I am that guy, I am that fighter. The cliché is true: to be the best you’ve got to fight and beat the best. We are both undefeated and this is the kind of a fight that separates the good fighters from the great ones.’’
Golub, a six-foot, 27 year-old southpaw, turned pro in November 2012. At the outset of his career, he went 5-0 in the WSOB. He’s gone 10-0 since, winning eight by knockout, including his last four in a row. Golub has recorded five first-round stoppages, including a two-knockdown,2:41, opening-round TKO over Juan Rodriguez in his most recent effort last Jan. 16 at Barclays Center.
“It is an honor for me to make my national television debut,” Golub said. “Many champions got their start on ShoBox and I am determined to add my name to that illustrious list. My path toward a world title begins onMarch 25 when I hand Marlon Aguas his first defeat.”
Aguas is making his U.S. and 2016 debut after fighting seven times in Quito, Ecuador and twice in Mexico. A pro since March 2013, he won his initial eight starts and is coming off a first-round knockout over Edwin Gamboa last Nov. 7.
“I’m very excited and grateful to show the world a small country like Ecuador produces amazing fighters,’’ Aguas said. “Boxing is my life and I plan on making a statement in my U.S. debut.”
Barry Tompkins will call the ShoBox action from ringside withSteve Farhood and former world champion Raul Marquez serving as expert analysts. The executive producer is Gordon Hall withRich Gaughan producing and Rick Phillips directing.
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About ShoBox: The New Generation
Since its inception in July 2001, the critically acclaimed SHOWTIME boxing series, ShoBox: The New Generation has featured young talent matched tough. The ShoBox philosophy is to televise exciting, crowd-pleasing and competitive matches while providing a proving ground for willing prospects determined to fight for a world title. Some of the growing list of the 65 fighters who have appeared onShoBox and advanced to garner world titles includes: Andre Ward, Deontay Wilder, Erislandy Lara, Shawn Porter, Gary Russell Jr., Lamont Peterson, Guillermo Rigondeaux, Omar Figueroa, Nonito Donaire, Devon Alexander, Carl Froch, Robert Guerrero, Timothy Bradley, Jessie Vargas, Juan Manuel Lopez, Chad Dawson, Paulie Malignaggi, Ricky Hatton, Kelly Pavlik, Paul Williams and more.