Tag Archives: RayJay Bermudez

Undefeated Adrian “Tonka” Sosa to headline “St. Valentine’s Day Massacre”

Undefeated Adrian “Tonka” Sosato  headline “St. Valentine’s Day Massacre”February 12th in Dedham, MA
poster.jpg
BOSTON (January 10, 2022) – Vertex Promotions returns February 12th with “St. Valentine’s Day’s Massacre,” headlined by undefeated super lightweight prospect Adrian “Tonka” Sosa, on Saturday night, February 12, at Moseley’s On The Charles in Dedham, Massachusetts.

“We’re very excited to continue promoting our shows to showcase local talent,” Vertex promoter Dave Clark said. “We made our debut last September and promoted three more pro shows last year. We learned a lot and continue our goal to keep local fighters active and provide an entertaining night out for fans.”

The 26-year-old Sosa (12-0, fighting out of Lawrence (MA), headlined a Vertex show last September in his first action in more than 2 years. He will take on an opponent to be determined Feb. 12th in the 8-round main event.

In the 8-round co-featured event, undefeated ABF American West and NBA Continental champion RayJay “The Destroyer” Bermudez (15-0, 11 KOs) faces TBA as the Albany fighter continues his march towards a major fight.

Undefeated welterweight prospect James “The Slim Reaper” Perella (8-0, 5 KOs), fighting out of Mansfield, Massachusetts, is matched tough against Mexican challenger Danny “Venado” Flores (15-26-1, 8 KOs) in an 8-round bout. Perella is a 4-time USA New England Championships and 4-time New England Golden Gloves Champion.

It’s “Tank Time,” again. Undefeated Weymouth (MA) super welterweight prospect Francis “Frank The Tank” Hogan (9-0, 9 KOs) will attempt to keep his perfect pro record intact and go 10-for-10 in an 8-rounder versus TBA.

Boston Irish will be in the house as Ireland-natives “Lethal” Larry Fryers (11-5, 4 KOs) and Tommy “The Kid” O’Toole” (2-0, 2 KOs) are schedule to be in action. Fryers, a welterweight now living in Yonkers (NY), is a 20212 Ulster Intermediate Champion, while light heavyweight O’Toole (2-0, 2 KOs) returns to the Boston area for his third pro fight. O’Toole, fighting out of Galway, was a 2019 Irish Elite Championship gold medalist.

Fryers will be in a scheduled 8-rounder, O’Toole a 4, and both will be matched against opponents to be determined.

Also fighting in 4-round matches against TBA’s are popular Dorchester (MA) featherweight Troy Anderson, Jr. (1-0, 1 KO), a 2016 Rocky Marciano Tournament champion, and Southbridge (MA) super featherweight Alex Rivera (2-0, 1 KO).

Opponents will soon be announced. Fighters subject to change.
Tickets are on sale for $85.00 and up (ringside), $75.00 (general admission) and $50.00 (standing room). Tickets are available to purchase online at https://www.eventbrite.com/e/st-valentines-day-massacre-21222-tickets-243038654157?aff=ebdssbdestsearch or contact any of the competing fighters to purchase tickets.

Doors will open at 6:30 pm. ET with the first bout scheduled to start at 7:30 p.m. ET.

Top Northeast boxers to be showcased this Saturday night on “Fall Brawl” card at Moseley’s On The Charles in Dedham, MA

Top Northeast boxers to be showcased this Saturday night on “Fall Brawl” card

Moseley’s On The Charles in Dedham, MA

Poster.jpg

BOSTON (November 15, 2021) – Presenting its fourth event in fewer than 60 days since its inaugural event this past September 24th, Vertex Promotions will end its first year of successfully promoting professional boxing events, “Fall Brawl,” this Saturday (Nov. 20) night at its Boston suburb home, Mosely’s On The Charles in Dedham, Massachusetts.

Many of the Northeast’s most promising and popular prospects will be in action in the intimate surroundings at Mosely’s.

GO HERE TO WATCH A VIDEO PROMO:  https://www.instagram.com/reel/CWJH7kgjiVy/?utm_medium=copy_link

Undefeated 23-year-old lightweight RayJay “The Destroyer” Bermudez (14-0, 11 KOs), the reigning ABF American West and NBA Continental champion from Albany (NY), will headline his third Vertex card in the 8-round, main event (non-title fight) against Colombian veteran Daulis Prescott (32-14, 24 KOs).

Prescott fought Nicholas Walters for the vacant World Boxing Association (WBA) Featherweight World title in 2012. He is the younger brother of Breidis Prescott, who shocked the boxing world in 2008, when he knocked out 2004 Olympic silver medalist and future 3-time World champion Amir Khan in the opening round.

In the co-feature event, undefeated welterweight prospect James “The Slim Reaper” Perella (8-0, 6 KOs), of Mansfield (MA), faces Floridian Andre Byrd (8-11-2, 1 KO) in Perella’s first scheduled 8-round bout.

Perella, 29, was a standout USA Boxing amateur as a 4-time USA New England and 4-time New England Golden Gloves champion.

Another hot, undefeated prospect, Weymouth (MA) boxer Francis “Frank The Tank” Hogan (8-0, 8 KOs), goes for his 9th win with his 9th KO in a 6-round Special Super Welterweight Attraction against his Mexican opponent, Danny “Venado” Flores (15-25-1, 8 KOs). Hogan is the reigning New Hampshire super welterweight champion, as well as a 2019 New England Golden Gloves gold medalist.

In four 6-rounders, New Bedford (MA) middleweight Drew “Tomahawk” Dwelly (3-0-2, 3 KOs) faces Ginno Montoya (0-6), Springfield (MA) super lightweight super lightweight Eric “Gladiator” Goff (4-0, 3 KOs)) throws down with . Austin Reed Ward (0-9), and undefeated Colorado super middleweight “The Amazing” Shawn McCalman (9-0, 5 KOs), the ABF American West champion, has been added to the card versus David Rohn (0-9-1).

Tommy “The Kid” O’Toole moved to Friday’s DAZN show in Manchester, NH

Irish light heavyweight  prospect Tommy “The Kid” O’Toole (1-0, 1 KO) was originally scheduled to fight on this Saturday’s Vertex show, but he was moved to Friday (Nov. 19) evening’s Andrade-Quigley card, streaming live on DAZN from SHNU Arena (former Verizon Center) in Manchester New Hampshire.

The 23-year-old O’Toole (1-0, 1 KO), fighting out of Galway, Ireland,  won his pro debut this past September 25th on a Vertex show at Moseley’s in which he knocked down Francisco Ariri Neto three times for a spectacular first-round knockout. O’Toole is matched against Texan Mark Malone (1-0) this Friday in a 4-round bout.

Also scheduled to fight on the undercard in 4-round matches are Dorchester (MA) featherweight Troy Anderson, Jr. (1-0, 1 KO), a 2016 Rocky Marciano Tournament champion, vs. Ecuadorian Ronny Arana (0-2), Malden (MA) super featherweight Alex Rivera (1-0, 1 KO) vs. Deshawn Kennedy (0-4), Boston welterweight James Murrin (1-0) vs. pro-debuting Miguel Valencia, of Worcester (MA), Kansas City (KS) super lightweight Marcus Davidson (1-0, 1 KO) vs. pro-debuting Marlon Hardnick, and Salem’s (MA) pro-debuting welterweight Kenny Larson vs. Seigenald Daley, Jr. (0-1).

Card is subject to change.

Tickets are on sale for $150.00 (ringside), $65.00 (general admission), $50.00 (standing room) and $2000.00 for a table of 10. To purchase tickets, go online at https://www.eventbrite.com/e/vertex-promotions-fall-brawl-tickets-192621806007, or contact any of the competing fighters. Limited tickets may be available fight night at the door.

Doors will open at 7 pm. ET with the first bout scheduled to start at 7:30 p.m. ET.

Undefeated super featherweight prospect Daniel Bailey shipping up to Boston for first time

Daniel Bailey posed.jpeg
BOSTON (September 16, 2021) – Undefeated super featherweight Daniel “G.D.F.E.” Bailey (7-0, 4 KOs) is a young, military man who will be in Boston for the first time. Rather than sightseeing, though, he’s all business as he prepares for his September 25th fight on “Fight Night On The Charles III” at Mosley’s On The Charles in the Boston suburb of Dedham, Massachusetts.

Vertex Promotions, which will promoted “Fight Night On The Charles II” on Friday night, Sept. 24, also presents  “Fight Night On The Charles at Moseley’s III,” as well as the USA Boxing-sanctioned amateur card, 2021 New England Championships, Saturday afternoon, all at “Mosley’s On The Charles.” 

Bailey (7-0, 4 KOs), who fights out of Miami by way of Tampa (FL), will make his New England debut against an opponent to be finalized in a 4-round bout. A 4-time U.S. Army and 2012 Ringside National champion, Bailey is the cousin of multiple world champion Randall Bailey.

Most would think this Army veteran would try to visit Bunker Hill, Lexington and Concord where the Revolutionary War started, or any of the other many historic attractions for tourists in Boston. Forget that he’s not even attending Friday night’s show, never mind visit the nearby city.

“After the weigh-in (Friday afternoon),” the 25-year-old Bailey said, “I’ll be resting in my room until Saturday. I don’t take anyone lightly. But I am excited to be fighting there for the first time and I’m ready to perform for the crowd. This trip is all business, I’m not on vacation.”

This will mark the active fighter’s sixth fight in 2021, possibly the most for any American fighter during the pandemic. In his last fight this past July in Miami, Bailey won a 4-round unanimous decision against Mike Fowler.

“I’m a man on a mission,” Bailey explained. “I want to end the year with a 10-0, 7 knockouts  record. I’ve put pressure on myself because I want to look great while winning. I’m a lot surer of myself as a professional than I was as an amateur. I’m still the same kid I was the first time I walked into the gym at an 11-year-old. I always put in overtime work that I’m not asked to do.”

Saturday night’s card will be headlined by undefeated welterweight prospect Adrian “Tonka” Sosa (11-0, 9 KOs) of Lawrence (MA), in an 8-round bout against Danny “Venado” Flores (15-24-1, 8 KOs).

In the 6-round co-featured event, undefeated welterweight prospect James “The Slim Reaper” Perella (8-0, 5 KOs), fighting out of Mansfield, Massachusetts, takes on Mexican veteran Isias Martin Cardona Gonzales (26-22, 18 KOs). Perella is a 4-time USA New England Championships and 4-time New England Golden Gloves Champion.

Another promising prospect, Weymouth, MA junior welterweight Eric “Gladiator” Goff (3-0, 2 KOs), and Dorchester (MA) featherweight Troy Anderson, Jr. (1-0, 1 KO), a 2016 Rocky Marciano Tournament champion, will be in action in 4-round bouts versus TBAs.

Lynn (MA) light heavyweight James Perkins (5-0-1, 4 KOs) takes on Trevor Ollison (0-2-1), while pro-debuting Marcus Davidson is matched against fellow Kansan Austin Reed Ward (0-8) in a pair 4-rounders.

Undefeated ABF American West and NBA Continental champion, 23-year-old Albany (NY) welterweight RayJay “The Destroyer” Bermudez (13-0, 10 KOs) will headline Friday evening’s show in the 8-round lightweight match versus Uganda-native Philip “The Hunter” Adyaka (7-15, 4 KOs), who is fighting out of Saint Paul, Minnesota.

Cards are subject to change.

Tickets for both shows are on sale for $95.00 (row 1), $85.00 (2nd row), $65.00 (3rd row), $55.00 (general admission) and $45.00 (standing room). Contact any of the competing fighters to purchase tickets, limited availability at the door.

Doors will open at 7 pm. ET with the first bout scheduled to start at 7:30 p.m. ET on both evenings.

Saturday afternoon’s (2-5 p.m. ET.)  amateur show will require a separate admission ($20.00 per person) on sale at the door.

Vertex Promotions presents Back-to-Back Boxing “Fight Night on the Charles at Moseley’s II & III” September 24 & 25 in Dedham, MA

logo.jpg
BOSTON (September 13, 2021) – Due to fighter demand, Vertex Promotions has added a show on Friday night, September 24, the night before its previously announced “Fight Night on the Charles at Moseley’s II,” on Saturday night, September 25, at Moseley’s On The Charles in Dedham, Massachusetts.

“Fight Night On The Charles at Mosley’s II & III”, as well as a USA Boxing-sanctioned amateur card Saturday afternoon (Sept. 25) –  2021 New England Championships — at the same venue, will all be hosted by Vertex Promotions.

“Coming off our successful first show on July 31st,” Vertex promoter Dave Clark said.  “we decided to promote another show on September 25th at Moseley’s.  There’s a lot of local talent in this region and we want to try to keep them as active as we can, but we were contacted by some many boxers who wanted to compete on our September 25th card that we are promoting back-to-back shows on consecutive nights at the same venue, Mosley On The Charles.  We’re excited about ‘Fight Night on the Charles at Mosley’s II & III’ and look forward to the rare challenge of promoting two nights in a row at Mosley’s”

Undefeated ABF American West and NBA Continental champion, 23-year-old Albany (NY) welterweight RayJay “The Destroyer” Bermudez (13-0, 10 KOs) was scheduled to headline the originally announced Sept. 25th show, but he has been moved to Friday night’s main event in the 8-round lightweight match versus Uganda-native Philip “The Hunter” Adyaka (7-15, 4 KOs), who is fighting out of Saint Paul, Minnesota.
The 8-round, co-featured event finds California bantamweight Rocco “So Cal Kid” Santomauro (21-1, 6 KOs), the former ABF Continental Americas Super Flyweight Champion, fighting and opponent to be determined.  This fight will mark the first for Santomauro east of Las Vegas.
Rising prospect Francis “Frank The Tank” Hogan (7-0, 7 KOs) puts his perfect pro record on the line in a 6-round Special Middleweight Attraction against Rakim Johnson (6-13-1, 5 KOs).  Representing Weymouth, MA, Hogan is the reigning New Hampshire super welterweight champion, as well as a 2019 New England Golden Gloves gold medalist.

Worcester heavyweight Bryan Daniels, a 2-time New England Golden Gloves champion, faces Larry “Hit Man” Pryor (14-24, 8 KOs) in a 6-round bout, while Providence (RI) middleweight Anthony Conception (7-0-1, 6 KOs) meets Lenwood “Mr. Composure” Dozier (10-26-3, 5 KOs) in a 6-rounder.

Also scheduled to fight on the undercard, each in 4-round matches, is Malden, MA light heavyweight Alex Rivera (1-0, 1 KO) vs. Tomi Archambault (1-13, 1 KO), New Bedford, MA middleweight Drew “Tomahawk” Dwelly (2-2-0, 2 KOs) vs. Lashawn Alcocks (1-10), and 2019 Irish Elite Championship gold medalist Thomas O’Toole will make his pro debut vs. TBA.

Saturday night’s card will be headlined by undefeated welterweight prospect Adrian “Tonka” Sosa (11-0, 9 KOs) of Lawrence (MA), in an 8-round bout versus his Mexican opponent, Danny “Venado” Flores (15-24-1, 8 KOs).

Undefeated welterweight prospect James “The Slim Reaper” Perella (8-0, 5 KOs), fighting out of Mansfield, Massachusetts, throws down with another Mexican fighter, Isias Martin Cardona Gonzales (26-22, 18 KOs), in the 6-round co-featured event.  The highly popular Perella is a 4-time USA New England Championships and 4-time New England Golden Gloves Champion.  The popular fighter returns in the 6-round co-featured event.

Undefeated super featherweight Daniel “G.D.F.E.” Bailey (7-0, 4 KOs), fighting out of Tampa (FL), will make his New England debut against TBA in a 4-rounder. A 4-time U.S. Army and 2012 Ringside National champion, Bailey is the cousin of multiple world champion Randall Bailey.
Another promising prospect, Weymouth, MA junior welterweight Eric “Gladiator” Goff (3-0, 2 KOs), and Dorchester (MA) featherweight Troy Anderson, Jr. (1-0, 1 KO), a 2016 Rocky Marciano Tournament champion, will be in action in 4-round bouts versus TBAs.
Lynn (MA) light heavyweight James Perkins (5-0-1, 4 KOs) takes on Trevor Ollison (0-2-1) in a 4-rounder.
Cards are subject to change.

Tickets for both shows are on sale for $95.00 (row 1), $85.00 (2nd row), $65.00 (3rd row), $55.00 (general admission) and $45.00 (standing room).  Contact any of the competing fighters to purchase tickets, limited availability at the door.

Doors will open at 7 pm. ET with the first bout scheduled to start at 7:30 p.m. ET on both evenings.

Saturday afternoon’s (2-5 pm. ET.)  amateur show will require a separate admission ($20.00 per person) on sale at the door.

Undefeated RayJay Bermudez headlines “Fight Night on the Charles at Moseley’s II” September 25 in Dedham, MA

Bermudez.jpg
RayJay Bermudez

BOSTON (August 25, 2021) – Vertex Promotions has announced its second event, “Fight Night on the Charles at Moseley’s II,” on Saturday night, September 25, at Moseley’s On The Charles in Dedham, Massachusetts.

A few of the same fighters from Vertex Promotions’ first show, July 31st at the same venue, will be in action again.

“We were very happy with the first show on July 31st,” Vertex promoter Dave Clark said.  “Everyone there really had a great time.  This show will be great as well.  There’s a lot of local talent and we want to try to keep them as active as we can give fans around here a great night out.”
Undefeated ABF American West and NBA Continental champion, 23-year-old Albany (NY) welterweight RayJay “The Destroyer” Bermudez (13-0, 10 KOs) will headline the show once again in the 8-round main event,

Undefeated welterweight prospect James “The Slim Reaper” Perella (8-0, 5 KOs), fighting out of Mansfield, Massachusetts, is a 4-time USA New England Championships and 4-time New England Golden Gloves Champion.  The popular fighter returns in the 6-round co-featured event.

R - perrela_johnson001.JPG

James “The Slim Reaper” Perella

(picture by Emily Harney / Fightography

Undefeated super featherweight Daniel “G.D.F.E.” Bailey (7-0, 4 KOs), fighting out of Tampa (FL), and unbeaten Lawrence (MA) junior welterweight Adrian “Tonka” Sosa (11-0, 9 KOs) are slated to be in 6-round bouts.  Bailey is a 4-time U.S. Army and 2012 Ringside National champion, as well as the cousin of multiple world champion Randall Bailey.

New Daniel Bailey.jpg
Daniel Bailey

Dorchester (MA) featherweight Troy Anderson, Jr. (1-0, 1 KO), a 2016 Rocky Marciano Tournament champion, and Lynn (MA) light heavyweight James Perkins (5-0-1, 4 KOs) are scheduled to be in 4-rounders.

Other returning fighters from Vertex Promotions’ inaugural event include Boston welterweight James Murrin (1-0), Malden (MA) junior lightweight Alex Rivera (1-0, 1 KO) in 4-round matches.

Opponents will soon be announced.  Fighters subject to change.

Tickets will go on sale soon for $95.00 (row 1), $85.00 (2nd row), $65.00 (3rd row), $55.00 (general admission) and $45.00 (standing room).
Doors will open at 7 pm. ET with the first bout scheduled to start at 7:30 p.m. ET.

poster.jpg

Undefeated RayJay Bermudez: Super lightweight prospect flying under the radar

BOSTON (February 25, 2020) – Undefeated RayJay “The Destroyer” Bermudez (12-0, 9 KOs) has tried to stay busy and progress, developmental-wise, fighting three times during the pandemic, including a recent title-winning performance south of the border. 

The 22-year-old Bermudez, fighting out of Albany (NY), stopped journeyman Rynell Griffin in five rounds last November in New Hampshire, and he followed that up in December with a third-round technical knockout of Ever Ceballos in Mexico to capture the vacant American Boxing Federation’s (ABF) Americas West super lightweight championship. 

“Mexico was a humbling experience,” Bermudez said after his ABF title-winning performance.  “I’m honored to have had the opportunity to go to another country and fight for a professional title. I fought a tough, scrappy Mexican veteran, who was game from the beginning, but my plan was to stay composed and break him down.  And that’s exactly want I did to score a third-round TKO and advance my record to 11-0 with 8 knockouts.  Thank you to everybody who tuned on the FITE.app.  This is only the beginning of something special!” 

In his most recent fight earlier this month, Bermudez returned to Mexico for a stay busy fight, stopping Mario Israel Vera round four.  

Despite his unbeaten run, Bermudez is still fighting under the radar, at least on a national basis, but 2021 promises to be a breakout year for him, of course, pending pandemic restrictions in 2021. 

Bermudez, who is managed by Ryan Roach’s Fighter Locker, is trained by his uncle, Hector Bermudez, who has trained five world champions including TJ Doheny and Javier Fortuna

RayJay looked great in his last fight,” Roach commented.  “He stuck to the game plan and broke his opponent down. We as a team are really happy where he is at right now.  We will start stepping up the competition this year. Our goal will be to get him a regional title and get him ranked. This will be an exciting year to be a part of RayJay’s team.  

Fighter Locker’s growing stable of gifted boxers includes California super flyweight Rocco “So Cal Kid” Santomauro  (20-1, 6 KOs), West Haven, CT super welterweight Jimmy “Quiet Storm” Williams (16-5-2, 5 KOs), super middleweight “The Amazing” Shawn McCalman (6-0, 4 KOs), U.S. Army super bantamweight Daniel Bailey, Jr. (2-0, 1 KO), lightweight Leonel de los Santos (2-0, 2 KOs), a 2-time Dominican Republic Olympian, pro-debuting Boston featherweight Troy Anderson, Jr., pro-debuting Dominican Republic welterweight Juan Solano, and Salt Lake City, Utah brothers, super lightweight Ignacio Chairez (7-0-1, 4 KOs) and lightweight Gabriel Chairez (3-0, 2 KOs). 

INFORMATION:  

WEBSITE:  fighterlocker.compunch4parkinsons.com 

FACEBOOK:  /fighterlocker 

TWITTER:  @RoachRyan 

INSTAGRAM: @RyanRoach82  

Ukrainian super lightweight prospect ZORAVOR PETROSYAN REMAINS UNDEFEATED

BOSTON (September 14, 2020) – Undefeated Ukrainian super lightweight prospect Zoravor Petrosyan improved his pro record to 8-0 (4 KOs) last Saturday night in Russia, stopping out-classed Eubenii Vazem in the fourth round in Ekaterinburg. 

Petrosyan, who is managed by Ryan Roach’s Fighter Locker, has won the first three rounds on each of the three judges’ scorecards, 30-27.  The 22-year-old Petrosyan, fighting out of Kiev, was outweighed by 7 ¼ pounds against late replacement Vazem (9-12, 4 KOs), who had even more of a weight advantage when they fought as opposed their 7 ¼ lbs. difference at the weigh in. 

“I’m very proud of my fighter,” Roach said.  “His opponent fell out and he was matched against an opponent who fights two weight classes higher than Zoravor.  He did very well and displayed some great boxing skills.  He adapted well to the size differential and broke him down.  It’s a big win for Team Petroysan.” 

Petrosyan was a multi-national champion who captured a bronze medal at the 2016 World Youth Under-19 Championships.     

Fighter Locker’s growing stable of gifted boxers includes a talented Ukrainian trio comprised of North American Boxing Association (NABA) super welterweight title holder Stanyslav Skofokhod (19-2, 16 KOs), and word-rated welterweight Karen Chukhadzhian (16-1, 7 KOs).  Other Fighter Locker stablemates include Salem, MA welterweight Juan Carlos “Merengue” Abreu (23-5-1, 21 KOs), the former IBF Youth World super lightweight champion; Lynn, MA super welterweight Khiry Todd (10-1, 8 KOs), Dorchester, MA welterweight Gabriel Duluc (15-3, 4 KOs), Troy, NY super lightweight RayJay Bermudez (9-0, 6 KOs), Toronto, Canada welterweight Jeff “The Trouble 1” Tabrizi (8-3, 7 KOs), West Haven, CT super welterweight Jimmy “Quiet Storm” Williams (16-3-2, 5 KOs), super featherweight Jesus Vasquez, Jr. (6-0, 2 KOs), super middleweight “The Amazing” Shawn McCalman (4-0, 2 KOs) plus Irish National  champion Paul Ryan, who will fight as a welterweight in the pro ranks, and U.S. Army super bantamweight Daniel Bailey, Jr., who will making their pro debuts. 

INFORMATION:  

WEBSITE:  fighterlocker.compunch4parkinsons.com 

FACEBOOK:  /fighterlocker 

TWITTER:  @RoachRyan 

INSTAGRAM: @RyanRoach82  

ABOUT FIGHTER LOCKER: Established in 2019, Fighter Locker is a comprehensive sports agency that manages professional boxers.  Fighter Locker also helps to brand boxers  by finding their voice with a 100-percent customized service.  Fighter Locker does not really believe in working models.  It believes in partnership optimization models in motion.   

Fighter Locker uses four creative steps because it believes in “the foundation is everything”: 1. wisely conceived, 2. creatively restrained, 3. Proudly judged, 4. sharply targeted.