Foot Locker, Inc. (NYSE: FL)
四月 23, 2015
纽约, 四月 23, 2015 — Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today debuted a new television spot, “It’s Really Happening,” in celebration of the highly-anticipated and long-awaited bout between champion boxers on 星期六, 五月 2.
The new spot builds on Foot Locker’s “Week of Greatness” commercial from November 2014, which played on enduring attempts to schedule the oft-rumored mega fight, ending with Pacquiao believing that the fight was happening back then. In this newest commercial, 帕奎奥的业务经理告诉他，这场战斗真的要发生了, which at first surprises Pacquiao, then he again reacts with his signature elation made famous in the original spot.
“去年 11 月我们与曼尼·帕奎奥合作的原创‘伟大之周’节目受到了客户的热烈欢迎. It parodied the well-documented opposition of the fighters to agree upon a deal,” 史黛西·坎宁安说, Executive Vice President of Marketing for Foot Locker. “所以当双方最终宣布达成协议时, we saw an opportunity to follow up, tapping into the hilarity of the original spot. 我们很高兴推出“这真的发生了”,’作为 Foot Locker 标志性‘Approved’营销平台的一部分。”
The spot was created by worldwide agency BBDO.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, 澳大利亚, 新西兰. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, 含 footlocker.com, Eastbay.com, SIX:02.同,runnerspoint.com, 和 sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | 叽叽喳喳: @footlocker | Instagram的: @footlocker | YouTube的: youtube.com/footlocker | Blog:unlocked.footlocker.com | Facebook的: facebook.com/footlocker #Approved