For owners and operators of martial arts schools, wrestling clubs, and fitness centers, providing unique and high-value experiences is key to attracting and retaining members. One of the most impactful events you can host is a training seminar led by a true legend of the sport.
This guide details the incredible opportunity to book Dan “The Beast” Severn—a UFC Hall of Famer, former WWE Superstar, and one of the most accomplished combat sports athletes in history—for an appearance and seminar at your facility.
Why Host a Seminar with Dan Severn?
Dan Severn is more than just a fighter; he is a decorated veteran and a seasoned educator with a teaching career spanning nearly four decades. His credentials are unparalleled, making him a significant draw for any gym.
Dan Severn is a true Renaissance man, an MMA pioneer, and an undisputed fan favorite. UFC’s only Triple Crown Champion, and was inducted into UFC’s Hall of Fame and the Arizona State Wrestling Hall of Fame. He is also an author, lecturer, movie star, television actor, MMA commentator, and renowned teacher of submission grappling.
His extensive background covers a wide array of disciplines, including Folk, Freestyle, and Greco-Roman wrestling. He also holds black belts in Judo, Sambo, and Jiu-Jitsu. This diverse expertise allows him to offer comprehensive seminars that cater to students of all levels and backgrounds, from youth wrestlers to adult MMA practitioners.
Hosting a legend of Severn’s caliber not only provides invaluable instruction for your members but also serves as a powerful marketing tool. It can attract new students, generate local media attention, and solidify your facility’s reputation as a premier training destination.
Seminar Content and Structure
Dan Severn offers a flexible seminar structure that can be tailored to the specific needs of your gym. He is proficient in teaching a wide range of techniques, from fundamental takedowns to advanced submission holds. A typical booking can include one or two distinct seminars, each lasting between 1.5 mus 2 hours.
This allows for a focused curriculum. For example, you could host two separate sessions:
•Seminar 1: On the Feet: Focusing on closing distance, takedowns, clinches, throws, and the corresponding defensive maneuvers.
•Seminar 2: On the Ground: Covering techniques from the guard, mount, and cross-body positions, including escapes and submissions.
This dual-seminar approach provides a comprehensive learning experience and offers an excellent value proposition for attendees.
The Booking Details: Cost and Arrangements
Booking Dan Severn is a straightforward process with a clear pricing structure designed to be mutually beneficial for both him and the host facility.
Standard Rate:
•$2,000 per day plus transportation and hotel accommodations.
This fee covers the primary seminar booking. However, the financial model is designed to help the host facility recoup its investment and even turn a profit. For a two-seminar day, the host pays the daily rate for the first seminar, and the revenue from the second seminar is split 50/50.
Suggested Pricing Model: To maximize attendance and revenue, a tiered pricing structure is recommended:
| Seminar Package | Gym Members | Non-Members |
| Seminar 1 Only | $75 | $100 |
| Both Seminars | $150 | $175 |
This model incentivizes participation in both sessions while offering a discount to your existing members, ultimately driving revenue for the host gym and potentially leading to new long-term memberships.
More Than a Seminar: Maximizing Your Booking
One of the most significant advantages of booking Dan Severn is his willingness to go above and beyond to ensure the event’s success. He offers a wide range of promotional and community engagement activities that can be scheduled around the seminar to generate buzz and help offset the costs.
These additional appearances and events can transform a single seminar into a multi-day community event. Here are just some of the activities Dan is willing to participate in:
•Media Engagement: Dan will conduct interviews with local radio stations and promote the event on his social media pages:
Dan Severn (@dan.thebeast.severn) • Instagram photos and videos
Dan Severn (@dan.thebeast.severn) • Threads, Say more
•Community Outreach: Speak to students at local junior high or high schools about topics like anti-bullying or the importance of education.
•Specialized Training: Offer a sampler of his Law Enforcement Defensive Tactics program for local police departments.
•Exclusive Fan Experiences: Host a “Feast with The Beast” private meal or a “Breakfast with The Beast” Q&A session for small groups.
•Promotional Appearances: Appear at local sports bars, sponsor locations, or even car dealerships for meet-and-greets, photo opportunities, and autograph signings.
By leveraging these additional opportunities, a gym owner can create a comprehensive promotional schedule that builds excitement and drives ticket sales for the main seminar.
How to Book “The Beast”
To begin the process of bringing Dan Severn to your training facility for a seminar, appearance, or speaking engagement, you can reach out directly to his booking contacts.
Be sure to let Dan’s team know that Rich from Fight News Unlimited referred you, and then let Rich know you’ve booked an appearance by emailing rich.bergeron@gmail.com.
Once we’ve confirmed that you have booked “The Beast,” we will also help you promote the event with a blog post here and promotional posts across all our own social media platforms.
•For general inquiries and booking: Contact Kevin Gilligan at keving@tdg4.com [5].
•For seminar-specific questions: You can also email dan@dansevern.com or call (517) 278-4908 [2].
Don’t miss this unique opportunity to have a living legend of wrestling and mixed martial arts share his knowledge with your students. Booking Dan “The Beast” Severn is more than just a seminar; it’s an event that will be remembered by your community for years to come.
For more information about Dan Severn’s background and seminar offerings, check out these key documents:
https://www.slideshare.net/slideshow/dan-submission-grappling-tri-fold-seminar-brochure/283857186
https://www.slideshare.net/slideshow/dan-severn-press-kit-with-stats-and-extra-information/283857187
Also be sure to check out two YouTube channels featuring Dan Severn here:
