Atlanta (Isikhombisa. 20, 2016) – The first-everPremier Boxing Champions – The Next Roundon Bounce TV to take place in Las Vegas hit the jackpot.
Bounce TV premieredPremier Boxing Champions – The Next Roundon Fri. Isikhombisa. 16 at 9:00 p.m. KANYE live from The Chelsea inside The Cosmopolitan of Las Vegas, with a premiere play for the west coast immediately following. The two airings combined to reach 1.3 million ababukeli 2+.
Male viewing was up by +19% in Men 25-54 futhi +10% in M18-49 versus the previous PBC on Bounce event in June. African-American Men also watched in big numbers with the fights increasing in the delivery of AA M25-54 by +50% futhi 18-49 by +34%.
Las Vegas’s own Ishe “Sugar Shay” Smith (29-8, 12 Kos) defeated Frank “Notorious” Galarza of New York (17-2-2, 11 Kos) via majority decision in the main event. Augusta, Georgia’s Justin DeLoach’s (16-1, 8 Kos) superior boxing ability and effective counterpunching made the difference in the co-main event, as he won a unanimous decision over Detroit’s Domonique Dolton (17-1-1, 9 Kos). The opening bout of the telecast saw Jose Cayetano (20-4, 9 Kos) kick off Mexican Independence Day Weekend with a lot to celebrate. The Tijuana native defeated 25-year-old Alexis Santiago (21-3-1, 8 Kos) nge isinqumo ngazwilinye, ending the Phoenix-native’s 10-fight win streak.
Bounce TV (BounceTV) is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, waseshashalazini motion izithombe, Okukhethekile, ezemidlalo bukhoma nokuningi. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, kuhlanganise nayo yonke AA phezulu izimakethe ithelevishini. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
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Source: Nielsen, L+SD, 9/16/16, 9-11:50pm, P4Ws: 8/19/16-9/9/16, all reach stats based on P2+, 1 Min Qualifier
