Atlanta (Todoba. 20, 2016) – The first-everPremier Boxing Champions – The Round Nexton Bounce TV to take place in Las Vegas hit the jackpot.
Bounce TV premieredPremier Boxing Champions – The Round Nexton Fri. Todoba. 16 at 9:00 p.m. IYO live from The Chelsea inside The Cosmopolitan of Las Vegas, with a premiere play for the west coast immediately following. The two airings combined to reach 1.3 million daawadayaasha 2+.
Male viewing was up by +19% in Men 25-54 iyo +10% in M18-49 versus the previous PBC on Bounce event in June. African-American Men also watched in big numbers with the fights increasing in the delivery of AA M25-54 by +50% iyo 18-49 by +34%.
Las Vegas’s own Ishe “Sugar Shay Given” Smith (29-8, 12 KOs) defeated Frank “Caambaxay” Galarza of New York (17-2-2, 11 KOs) via majority decision in the main event. Augusta, Georgia’s Justin DeLoach’s (16-1, 8 KOs) superior boxing ability and effective counterpunching made the difference in the co-main event, as he won a unanimous decision over Detroit’s Domonique Dolton (17-1-1, 9 KOs). The opening bout of the telecast saw Jose Cayetano (20-4, 9 KOs) kick off Mexican Independence Day Weekend with a lot to celebrate. The Tijuana native defeated 25-year-old Alexis Santiago (21-3-1, 8 KOs) via go'aan loo dhan yahay, ending the Phoenix-native’s 10-fight win streak.
Kabsato TV (BounceTV) is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, sawirada mooshin masrixiyada, gaar ah, ciyaaraha nool iyo in ka badan. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, oo ay ku jiraan oo dhan oo ka mid ah suuqyada television AA top. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
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Source: Nielsen, L+SD, 9/16/16, 9-11:50pm, P4Ws: 8/19/16-9/9/16, all reach stats based on P2+, 1 Min Qualifier
