Atlanta (Xya. 20, 2016) – The first-everPremier Boxing Champions – Tus tom ntej Roundon Bounce TV to take place in Las Vegas hit the jackpot.
Bounce TV premieredPremier Boxing Champions – Tus tom ntej Roundon Fri. Xya. 16 ntawm 9:00 p.m. THIAB live from The Chelsea inside The Cosmopolitan of Las Vegas, with a premiere play for the west coast immediately following. The two airings combined to reach 1.3 lab cas rau cov neeg 2+.
Male viewing was up by +19% in Men 25-54 thiab +10% in M18-49 versus the previous PBC on Bounce event in June. African-American Men also watched in big numbers with the fights increasing in the delivery of AA M25-54 by +50% thiab 18-49 los ntawm +34%.
Las Vegas’s own Ishe “Qab Zib Shay” Smith (29-8, 12 Kos) defeated Frank “Hais tsis zoo” Galarza of New York (17-2-2, 11 Kos) via majority decision in the main event. Augusta, Georgia’s Justin DeLoach’s (16-1, 8 Kos) superior boxing ability and effective counterpunching made the difference in the co-main event, as he won a unanimous decision over Detroit’s Domonique Dolton (17-1-1, 9 Kos). The opening bout of the telecast saw Jose Cayetano (20-4, 9 Kos) kick off Mexican Independence Day Weekend with a lot to celebrate. The Tijuana native defeated 25-year-old Alexis Santiago (21-3-1, 8 Kos) ntawm unanimous kev txiav txim siab, ending the Phoenix-native’s 10-fight win streak.
Thaws TV (BounceTV) is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical tsab ntawv tsa suab duab, specials, nyob ua si thiab ntau. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, nrog rau tag nrho cov sab saum toj AA TV ciaj uas muag. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
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Source: Nielsen, L+SD, 9/16/16, 9-11:50pm, P4Ws: 8/19/16-9/9/16, all reach stats based on P2+, 1 Min Qualifier
