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Over 4.6 Million Television Viewers Tune In For “Combate Estrellas I” Across Univision And Univision Deportes Network In The U.S. And Azteca 7 в Мексиці
U.S. Television Ratings Increase By 10 Percent with “Combate Estrellas II”
У П'ятницю, Квітня 20
Sponsors Included Anheuser-Busch’s Estrella Jalisco, Advanced Auto Parts, Double Cross Vodka, Hot 6 Energy Drink and Battle Boom Gaming
НЬЮ-ЙОРК– Квітня 26, 2018– Combate Americas today announced ratings for its first two live, 2018 події – “Combate Estrellas I” and “Combate Estrellas II” – which also marked the historic, first-ever live Univision and Univision Deportes Network (UDN) televised Mixed Martial Arts (MMA) події, в п'ятницю, Квітня 13 and Friday, Квітня 20, відповідно.
Despite its start time of midnight ET in the United States, “Combate Estrellas I” delivered a total of 583,000 persons 2+, у тому числі 296,000 adults in the coveted 18-49 age group, on the Univision and Univision Deportes Network simulcast, beating Bellator 197, which aired in primetime on the Paramount Network.
In Mexico, the event delivered over 4 million live broadcast television viewers on Azteca 7.
The Facebook LIVE stream of the “Combate Estrellas I” preliminary bout card, which immediately preceded the 90-minute live television airing of the main card, delivered over 294,000 streams.
“The amazing growth of our TV ratings confirms we are the hottest MMA promotion in the world,” said Combate Americas CEO Campbell McLaren.
Airing exclusively on UDN in the midnight ET slot the following Friday, Квітня 20, “Combate Estrellas II” delivered another 200,000 total viewers, a 10 percent increase from the first installment of the two-part, “Combate Estrellas” live event series.
Of the total UDN viewers for “Combate Estrellas II," 67 percent were in the 18-49 age group.
The Facebook LIVE stream of the “Combate Estrellas II” preliminary bout card garnered over 630,000 streams, more than doubling the online audience from one week earlier.
Like Combate Americas, advertisers also emerged victorious from the record-ratings.
“We were thrilled to partner with Anheuser-Busch’s Estrella Jalisco, Advanced Auto Parts, Double Cross Vodka, HOT 6 Energy Drink and Battle Boom Gaming for the event, which allowed them to engage with the consumer on location, as well as reaching millions of consumers through multi-platforms with respective key brand messaging,” said Combate Americas CRO, Mike Pine. “Combate Americas is the only MMA engine in existence today that serves 100 percent a Hispanic demographic, allowing brands to streamline and reach the fastest growing population in the world and a consumer set that will spend close to $1.7 trillion in 2018.”
The bantamweight (135 фунти) main event of “Combate Estrellas I” at The Shrine in Los Angeles, Халіф. saw Jose “Pochito” Alday (11-3) of Mexico edge out a split decision over superstar John “Sexi Mexi” Castaneda (16-4) of the U.S., while the flyweight (125 фунти) co-main event featured the MMA debut of five-division world boxing champion Amanda “The Real Deal” Serrano (0-0-1) хто, representing Puerto Rico, valiantly fought Corina Herrera (3-4-1) of the U.S. to a draw.
In the first live televised fight of the night, ferocious, напівлегка вага (145 фунти) rising star Jose “Froggy” Estrada (5-1) of the U.S. score a second round (1:43) ВООЗ (knees and punches) on “Ruthless” Rudy Morales (5-6) of Guatemala.
Amongst the celebrities who took in the action at The Shrine were Diego Boneta, Camila, Cynthia Olavarria, Victoria La Mala, Flor de Toloache and Forggie.
In the bantamweight main event of “Combate Estrellas II” at Gimnasio Nuevo Leon in Monterrey, Мексика, world-ranked superstar and Monterrey native Erik “Goyito” Perez (18-6) avenged a previous defeat at the hands of David “D.J.” Fuentes (13-10) of McAllen, Техас, U.S., scoring a third round (1:22) KO (удари) on Fuentes while, in the bantamweight co-main event, Marcelo “Pitbull” Rojo (14-5) of Cordoba, Argentina decimated Fabian Galvan (8-3) of Monterrey via first round (2:34) нокаут (пунш).
Leading off the live telecast, 20-year-old sensation Melissa “Super Melly” Martinez (4-0) extended her unbeaten run by earning a dominant, unanimous decision over Ivanna Martinenghi (4-2) Буенос-Айрес, Аргентина.
Combate Americas returns to UDN on Friday, Квітня 27, починаючи з 12 a.m. І / 9 вечора. PT, with “Combate Estrellas III,” a compilation of the best, non-televised fight action from the “Combate Estrellas I” and “Combate Estrellas II” preliminary bout cards.
Source: Nielsen, NPM, L+SD data
