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Over 4.6 Million Television Viewers Tune In For “Combate Estrellas I” Across Univision And Univision Deportes Network In The U.S. And Azteca 7 Մեքսիկայում,
U.S. Television Ratings Increase By 10 Percent with “Combate Estrellas II”
Ուրբաթ օրը, Ապրիլ 20
Sponsors Included Anheuser-Busch’s Estrella Jalisco, Advanced Auto Parts, Double Cross Vodka, Hot 6 Energy Drink and Battle Boom Gaming
NEW YORK– Ապրիլ 26, 2018– Combate Americas today announced ratings for its first two live, 2018 միջոցառումներ – “Combate Estrellas I” and “Combate Estrellas II” – which also marked the historic, first-ever live Univision and Univision Deportes Network (UDN) televised Mixed Martial Arts (MMA) միջոցառումներ, Ուրբաթ օրը, Ապրիլ 13 and Friday, Ապրիլ 20, համապատասխանաբար.
Despite its start time of midnight ET in the United States, “Combate Estrellas I” delivered a total of 583,000 persons 2+, ներառյալ 296,000 adults in the coveted 18-49 age group, on the Univision and Univision Deportes Network simulcast, beating Bellator 197, which aired in primetime on the Paramount Network.
In Mexico, the event delivered over 4 million live broadcast television viewers on Azteca 7.
The Facebook LIVE stream of the “Combate Estrellas I” preliminary bout card, which immediately preceded the 90-minute live television airing of the main card, delivered over 294,000 streams.
“The amazing growth of our TV ratings confirms we are the hottest MMA promotion in the world,” said Combate Americas CEO Campbell McLaren.
Airing exclusively on UDN in the midnight ET slot the following Friday, Ապրիլ 20, “Combate Estrellas II” delivered another 200,000 total viewers, ա 10 percent increase from the first installment of the two-part, “Combate Estrellas” live event series.
Of the total UDN viewers for “Combate Estrellas II,« 67 percent were in the 18-49 age group.
The Facebook LIVE stream of the “Combate Estrellas II” preliminary bout card garnered over 630,000 streams, more than doubling the online audience from one week earlier.
Like Combate Americas, advertisers also emerged victorious from the record-ratings.
“We were thrilled to partner with Anheuser-Busch’s Estrella Jalisco, Advanced Auto Parts, Double Cross Vodka, HOT 6 Energy Drink and Battle Boom Gaming for the event, which allowed them to engage with the consumer on location, as well as reaching millions of consumers through multi-platforms with respective key brand messaging,” said Combate Americas CRO, Mike Pine. “Combate Americas is the only MMA engine in existence today that serves 100 percent a Hispanic demographic, allowing brands to streamline and reach the fastest growing population in the world and a consumer set that will spend close to $1.7 trillion in 2018.”
The bantamweight (135 ֆունտ) main event of “Combate Estrellas I” at The Shrine in Los Angeles, Կրոնապետ. saw Jose “Pochito” Alday (11-3) of Mexico edge out a split decision over superstar John “Sexi Mexi” Castaneda (16-4) of the U.S., while the flyweight (125 ֆունտ) co-main event featured the MMA debut of five-division world boxing champion Amanda “The Real Deal” Serrano (0-0-1) ով, representing Puerto Rico, valiantly fought Corina Herrera (3-4-1) of the U.S. to a draw.
In the first live televised fight of the night, ferocious, Featherweight (145 ֆունտ) rising star Jose “Froggy” Estrada (5-1) of the U.S. score a second round (1:43) ԱՀԿ- (knees and punches) on “Ruthless” Rudy Morales (5-6) of Guatemala.
Amongst the celebrities who took in the action at The Shrine were Diego Boneta, Camila, Cynthia Olavarria, Victoria La Mala, Flor de Toloache and Forggie.
In the bantamweight main event of “Combate Estrellas II” at Gimnasio Nuevo Leon in Monterrey, Մեքսիկա, world-ranked superstar and Monterrey native Erik “Goyito” Perez (18-6) avenged a previous defeat at the hands of David “D.J.” Fuentes (13-10) of McAllen, Տեխաս, ԱՄՆ, scoring a third round (1:22) KO (punches) on Fuentes while, in the bantamweight co-main event, Marcelo “Pitbull” Rojo (14-5) of Cordoba, Argentina decimated Fabian Galvan (8-3) of Monterrey via first round (2:34) նոկաուտ (դակիչ).
Leading off the live telecast, 20-year-old sensation Melissa “Super Melly” Martinez (4-0) extended her unbeaten run by earning a dominant, unanimous decision over Ivanna Martinenghi (4-2) Բուենոս Այրեսում, Արգենտինա.
Combate Americas returns to UDN on Friday, Ապրիլ 27, սկսած 12 ի սահմաններում. ET/9 p.m. PT, with “Combate Estrellas III,” a compilation of the best, non-televised fight action from the “Combate Estrellas I” and “Combate Estrellas II” preliminary bout cards.
Source: Nielsen, NPM, L+SD data
