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NEW YORK (Supa. 19, 2018) – After opening Season II last Friday with nearly 200,000 views to bring its series viewership above 1.6 limilione tse, FIGHTNIGHT LIVE today announced a 24-show partnership with Everlast: The Choice of Champions and the preeminent brand in boxing since 1910.
Under the agreement, Everlast becomes the title sponsor of “FIGHTNIGHT LIVE, Powered by Everlast” for all shows during the 2018-19 season and enjoys benefits such as: Broadcast Billboards; “Tale of the Tape” le “Matchup” graphics during the live shows; sponsored interviews; in-venue ring announcer acknowledgements before each fight; between-show social media integration, and much more.
“We are delighted that Everlast – a brand synonymous with boxing – sees value in what FIGHTNIGHT LIVE has accomplished since May of 2017. We’ve had 18 shows originating from New York, Atlantic City, Philadelphia, Boston and New England, Phoenix and America’s Heartland, where more than 300 up-and-coming fighters and eleven different promotions gained an incredible amount of exposure via this exciting, truly social platform. To be able to have several events with more than 150,000 kapa 200,000 views only scratches the surface, and with Everlast’s partnership, we are truly ready to take FIGHTNIGHT LIVE to the next level here in Season II,” a re Mark Fratto, Principal and Director of Business Development, Linacre Media.
“We are proud to partner with FIGHTNIGHT LIVE. At Everlast we have always believed in supporting people and ideas that break the mold and blaze new trails and FIGHTNIGHT LIVE is doing just that,” a re Chris Zoller, Vice President of Marketing and Product development at Everlast. “We’re seeing a shift in how fight sports content is being consumed. Highly-engaging content and experiences delivered via emerging channels is the heart of our brand strategy. FNL is the perfect combination of high-quality fight sports content and accessibility.”
Now in its second season, FIGHTNIGHT LIVE is the fan-friendly series that – among other aspects – prides itself on the real-time conversations held between fight commentators and the viewing audience. FIGHTNIGHT LIVE has showcased more than 300 fighters during 18 live event broadcasts since May 2017, and in doing so, the interactive platform has generated the loyal interest of fight fans from across the United States and around the globe, including significant audiences in Mexico, the United Kingdom and other parts of Europe, and even fans in South America, Asia and Australia.
Now at more than 1.6 million views for the series, FIGHTNIGHT LIVE has continued to deliver impressive numbers throughout its first 18 shows:
- Since May 2017, the numbers on the 18-show FIGHTNIGHT LIVE series showed promise and potential for the new platform with an average of 90,001 views per event and more than 1.6 million total views.
- The Sept. 2017 “Real Sebetsana phahamiswa: Empire State” ho tloha Resorts World Casino (225,000), the August 2017 CES “Super Saturday” ho tloha Foxwoods (203,000), le Sept. 2018 “Card Fit For Kings” from Philadelphia (195,620), le Sept. 2017 CES “Mafahla River Twinbill” ho tloha Lincoln, R.I. (157,000) and the March 17, 2018, Murphy’s “St. Patrick’s Day Clash” (151,253) all logged 150,000 or more views, and collectively the 18-show series has seen a total of 1,620,014 views across all devices.
- , Ho phaella ho linomoro tala viewership, le ka botlalo-letlang, fan-friendly productions have seen ho feta 183,000 kopanetsweng u phele tsa mesebetsi ea poso(ho feta 10,100 per show), ho akarelletsa le tse fetang 124,000 “ago likes” kapa “o rata,” ho feta 31,000 comments and more than 10,000 shares.
- The Sept. 2017 “Real Sebetsana phahamiswa: Empire State” set a new bar with 224,658 maikutlo a and the Sept. 2017 DiBella-CES doubleheader carried the series to three-quarters-of-a-million views in just over four months. The Sept. 2017 DiBella card saw ho feta 40,000 ditshebeditsano shebang including almost 39,000 “ago likes” kapa “o rata” and the March 17, 2018, Murphy’s “St. Patrick’s Day Clash” set a new high-water mark for shares with 2,182.
- The FIGHTNIGHT LIVE page on Facebook has more than 83,000 followers.
Bōpileng 'me le hlahisa ka ho Linacre Media tsoa New York City, le FIGHTNIGHT LIVE letoto la lihlooho tse bontšang ba phatlalatsa hore litsebi, dikhutloteng multiple khamera, a thelevishene grafiken, replays le ka morao-le-litšoantšo fihlella le lipuisano. The e bontsa phalletseng di a fumaneha lefatšeng ka bophara kae kapa kae moo Facebook e fumaneha. Boikhathatso se feela thusa hore Fans tsoang lefatšeng lohle ho Tune ka, empa e boetse e fana ho fihlela-and-tla ralitima sethala lefatše ho showcase bokhoni ba bona, fana ka buellang e fihlellwe “hasa” tharollo le fana batsehetsi khona ho finyella bamameli ba boima ka tsela dikahare le diselefounu tsa.
More FIGHTNIGHT LIVE Fall 2018 matlha a tla ka molao o ile a phatlalatsa ka libeke tse tlang.
FIGHTNIGHT LIVE e fumaneha Inthaneteng ho: https://www.facebook.com/FaceFIGHTNIGHTLIVE/
Follow all the action via social media at FaceFIGHTNIGHTLIVE on Facebook, @FaceFIGHTNIGHTLIVE on Instagram and @FIGHTNIGHTLIVE_ on Twitter, or by using the hashtag #FIGHTNIGHTLIVE. Bakeng sa morao-rao liketsahalo Linacre Media le hasoa kemiso ea, follow @LinacreMedia across all social platforms or use the tags #LinacreMediaEvents or #LinacreMediaOnTV.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Deontay Wilder and Dustin Poirier, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, boinehelo ba, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Bakeng sa tlhahisoleseding e, visit www.everlast.com.
