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Tag Archives: Facebook
OPENING BELL: “FIGHTNIGHT LIVE” ON FACEBOOK PREMIERES THURSDAY FROM MOHEGAN SUN
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SHOWTIME SPORTS® TO OFFER MULTI-CAMERA COVERAGE OF UNDERCARD FIGHTS ON FACEBOOK LIVE PRECEDING SHOWTIME CHAMPIONSHIP BOXING® THIS SATURDAY, December. 10
Hosted By Scott Hanson and Mark Kriegel, SHOWTIME BOXING on Facebook Live Features Sergey Lipinets vs. Lenny Zappavinga in a Jr. Welterweight Title Eliminator; And Unbeaten Prospect Erickson Lubin vs. Juan Ubaldo Cabrera
NEW YORK (December. 8, 2016) – SHOWTIME Sports will offer multi-camera, fully-produced boxing coverage on Facebook Live på Lördag, December. 10 (8 p.m. OCH/5 p.m. PT), providing fight fans with high-quality access to live undercard bouts preceding that evening’s SHOWTIME CHAMPIONSHIP BOXING doubleheader. The unique two-fight offering is the first timethe network has offered live boxing coverage exclusively on Facebook Live.
SHOWTIME BOXING on Facebook Live, from Galen Center on the campus at University of Southern California, features the 12-round IBF Junior Welterweight Title Eliminator between undefeated contender Sergey Lipinets (10-0, 8 Kos) and Lenny Zappavigna (35-2, 25 Kos). Also featured is a 10-round middleweight matchup between undefeated Erickson Lubin (16-0, 11 Kos) and once-beaten Juan Ubaldo Cabrera (23-1, 15 Kos).
Scott Hanson, known for his work as host of NFL RedZone and PBC on SPIKE, will call the action alongside best-selling author and Sports Emmy Award winning reporter Mark Kriegel.
SHOWTIME Sports also will live stream the final press conference på torsdag and the official weigh-in på fredag via Facebook Live. Lördagens live streaming fights will be available to the U.S. audience only.
The December 10 SHOWTIME CHAMPIONSHIP BOXING telecast is headlined by a featherweight world championship showdown between two of the best 126-pound fighters in the world, WBA titleholder Jesus Cuellar and former three-division world champion Abner Mares. The live SHOWTIME telecast begins at 10 p.m. OCH/7 p.m. PT with a matchup of undefeated rising stars, IBF Junior Middleweight World Champion Jermall Charlo taking on top-rated contender Julian “J-Rock” Williams. Dessutom, earlier in the evening, SHOWTIME BOXING INTERNATIONAL will bring you the IBF Heavyweight World Championship fight between undefeated champion Anthony Joshua and American challenger Eric Molina on Lördag, December. 10, leva på SHOWTIME 5:30 p.m. OCH/2:30 p.m. PT.
SHOWTIME BOXING on Facebook Live is an extension of SHOWTIME BOXING on SHOWTIME EXTREME, the industry standard for live undercard boxing coverage. Both offerings provide bonus bouts to viewers at home, delivering an experience that was previously available only to fans in arena. Via Facebook Live, viewers are afforded the unique opportunity to interact with the boxing community during the event in real time.
The live stream is a prime example of Showtime Networks’ cutting-edge sports coverage. SHOWTIME Sports was the first to distribute a heavyweight world champion fight via multiple online portals including YouTube and Facebook (WBC Heavyweight World Champion Deontay Wilder vs. Arthur klämmer, Jan. 2016) and Facebook. SHOWTIME Sports was the first to release a full fight in 360-degree Virtual Reality (Daniel Jacobs vs. Peter Quillin, December. 2015; VIDEO:http://s.sho.com/1ZxBh1Z).
Over the past two years, SHOWTIME Sports has grown its digital presentations and franchises, providing innovative content across seven social platforms unique to audience interests. Among new reoccurring digital series are THE REVEAL with Mark Kriegel, featuring exclusive and in-depth interviews with boxing’s emerging stars, FIGHT NIGHT, a short-form- 60 or 90-second capsules-capturing intimate, all-access moments surrounding a fight.
POWERING THE NEXT GENERATION OF BOXING FANS: HOW FACEBOOK AND FACEBOOK LIVE GROWS PREMIER BOXING CHAMPIONS’ DIGITAL AUDIENCE
#1 Boxing Series on Television Showing Rapid Audience Growth and Engagement: Over 10 million Boxing Fans Reached Weekly
Mars 12 Porter vs. Tyner 12 Round Exhibition to be seen Exclusively via Facebook Live on PBC’s Facebook Page
LAS VEGAS – MARS 11, 2016 – Premier Boxning Champions (PBC), den #1 boxing series on broadcast TV and cable created by Haymon Boxing, is finding a successful way to grow and engage a digital generation of boxing fans with Facebook and Facebook Live. Facebook released a case study, crediting PBC with providing and creating a new home for a video savvy audience.
“Premier Boxning Champions’ innovative, data-driven content strategy has allowed them to connect more boxing fans with the content they love, by taking fans deep into the sport,” said Patrick Chapman, Facebook Sports Partnerships. “That comprehensive approach is driving exciting growth metrics across the board – a sure sign that fans like what they’re seeing.”
Providing a fan-first, behind-the-scenes home featuring highlight and training videos, the PBC page has cultivated an active audience bookended by a millennial generation and Boomer audience. Med 70% of the PBC Facebook fans between 18-44, the series has found that it is providing and generating an audience that mirrors if not beats audience deliveries of traditional television and cable media.
“We’ve found that not only have we grown a digital audience via Facebook, but also we’ve increased tune-in for our PBC broadcasts through our Facebook promotions,” said Alex Balfour, Chief Digital Officer, Haymon Boxning. “Since starting our postings we have seen support escalate for the authentic fan experience. Views rise for the purity of the sport and performance in the ring, regardless of if the fighter is well known, a main event name or a fighter on the undercard. We know our PBC digital fans care about good fights and good fighters, and support watching and learning about results from the matches as well as training.”
I 2015, PBC on Facebook mirrored the strong PBC broadcast/cable audience deliveries, reaching a weekly audience of up to 10 million people. PBC began to post regular highlights on Facebook in the last quarter of 2015 med över 8 million complete views of its 30-second view highlight video clips, which are posted immediately following the broadcast. The most popular highlight video was the September 26 Wilder vs. Duphaus fight, medan Oktober 16 Fonfara vs Cleverly fight on Spike sparked highest level of engagement. For more insights visit the report.
PBC is currently using Facebook Live to add another level of engagement to its audience.
På Lördag, Mars 12, PBC will broadcast an exclusive 12 round exhibition match featuring Porter meeting Lanardo Tyner via Facebook Live on PBC’s Facebook page. Held live at 7 p.m. PST from Porter’s Hy-Performance Center in Las Vegas, a Facebook Live Q&A with Porter and fans will follow the exhibition. Past PBC Facebook Live events have included behind-the-scenes training camp video, including one that reached almost 250k people with former three-division World Champion boxer Abner Mares. PBC had a reach of over 200k people participating in its innovative fighter-first live Q&A with Porter on Februari 1.
As a new brand offering programming across a variety of networks at many different times of day and days of the week, PBC’s challenge was to reach as many of the estimated 36M avid boxing fans in the U.S. as possible and to raise awareness among the estimated 100M casual boxing fans in the U.S.
Källa: Nielsen L+SD 12/29/14-11/12/15 Boxing on all broadcast & cable including pay cable. Facebook
About Premier Boxing Champions:
“Premier Boxning Champions” is a live boxing series created for television by Haymon Boxing. In its first season, PBC delivered over 85 million total viewers, enligt Nielsen.
SHAWN PORTER TO HOLD LIVE-STREAMED 12-ROUND EXHIBITION
Former welterweight world champion meets Lanardo Tyner
in an exhibition streaming live at
LAS VEGAS (Mars 7, 2016) – “Showtime” Shawn Porter will hold a special 12-round exhibition match on Saturday, Mars 12 that will stream live on the Premier Boxning Champions (PBC) Facebook page (www.facebook.com/
In an effort to stay active and give his fans an opportunity to see him in live action, Porter will hold an old-fashioned exhibition against Lanardo Tyner (30-10-2, 19 Kos) at his gym – Porter Hy-Performance Center at 7 p.m. PT på lördag. Efter matchen, Porter will host a 30-minute Facebook Live video Q&A to interact directly with fans about what’s next for him that will also be on the PBC Facebook page.
Porter was as disappointed as most boxing fans when Thurman was injured in an automobile accident and had to pull out of their highly anticipated welterweight championship showdown. It’s no coincidence that Porter is holding this fight on the same night that he was supposed to battle Thurman.
“When I found out about Mars 12 not happening because of what happened to Keith, I tried to move forward to fight someone else,” Said Porter. “But given the level of that fight with Keith, there wasn’t anything for me really. So my dad and I decided to do this exhibition. I’m not getting paid. This is 100 percent for anybody out there who loves to see me compete and perform. Lanardo Tyner is a veteran who has fought almost everybody and he’ll provide good excitement. We won’t be going through the motions. This is real.”
“We’re doing the exhibition because Shawn was so focused on fighting Keith Thurman that we wanted to keep him focused until we can determine when they’ll be boxing again,” said Ken Porter, Shawn’s father and trainer. “We were getting off a plane in Big Bear for training camp when we heard that Keith had been injured and couldn’t fight on Mars 12. We continued to spar and train. We figured the only way we could keep that focus was to have someone push Shawn for 12 rounds or however long it last.
In addition to Porter’s exhibition, amateur middleweight Brandyn Lynch, nephew of legendary comedian Eddie Murphy, will face fellow amateur Joey Alday in a four-round bout.
In his last match Porter scored a 12-round unanimous decision against Adrien Broner in Las Vegas last June. The match against Thurman is one of the most highly anticipated of 2016 and will be rescheduled soon.
For his exhibition showdown with Tyner the fighters will wear headgear and use 16-ounce gloves. The fighters will weigh-in the day before the match, but there will be no involvement from the Nevada State Athletic Commission. “Mock” judges and a professional referee will be used to score the fight and complete the atmosphere of a fight night.
“We decided to do this because we needed the things associated with a big fight – the atmosphere, folkmassan, lamporna,” said Ken Porter. “We’re going to have everything a big fight will have – a weigh-in the Fredagföre, the referee, the ring card girls. Mentally and physically Shawn needs this because he hasn’t fought i 10 månader.”