LAS VEGAS – 월 11, 2016 – 프리미어 복싱 챔피언 (PBC), the #1 boxing series on broadcast TV and cable created by Haymon Boxing, is finding a successful way to grow and engage a digital generation of boxing fans with Facebook and Facebook Live. Facebook released a case study, crediting PBC with providing and creating a new home for a video savvy audience.

“프리미어 복싱 챔피언’ innovative, data-driven content strategy has allowed them to connect more boxing fans with the content they love, by taking fans deep into the sport,” said Patrick Chapman, Facebook Sports Partnerships. “That comprehensive approach is driving exciting growth metrics across the board – a sure sign that fans like what they’re seeing.”

HTTPS://www.facebook.com/facebookmedia / 성공 사례 /프리미어 권투 챔피언-double-audience

Providing a fan-first, behind-the-scenes home featuring highlight and training videos, the PBC page has cultivated an active audience bookended by a millennial generation and Boomer audience. 와 70% of the PBC Facebook fans between 18-44, the series has found that it is providing and generating an audience that mirrors if not beats audience deliveries of traditional television and cable media.

“We’ve found that not only have we grown a digital audience via Facebook, but also we’ve increased tune-in for our PBC broadcasts through our Facebook promotions,” said Alex Balfour, Chief Digital Officer, HAYMON 복싱. “Since starting our postings we have seen support escalate for the authentic fan experience. Views rise for the purity of the sport and performance in the ring, regardless of if the fighter is well known, a main event name or a fighter on the undercard. We know our PBC digital fans care about good fights and good fighters, and support watching and learning about results from the matches as well as training.”

에 2015, PBC on Facebook mirrored the strong PBC broadcast/cable audience deliveries, reaching a weekly audience of up to 10 백만명. PBC began to post regular highlights on Facebook in the last quarter of 2015 이상과 8 million complete views of its 30-second view highlight video clips, which are posted immediately following the broadcast. The most popular highlight video was the 9월 26 와일더 대. Duphaus fight, 반면, 10월 16 Fonfara vs Cleverly fight on Spike sparked highest level of engagement. For more insights visit the report.

PBC is currently using Facebook Live to add another level of engagement to its audience.

에 토요일, 행진 12, PBC will broadcast an exclusive 12 round exhibition match featuring Porter meeting Lanardo Tyner via Facebook Live on PBC’s Facebook page. Held live at 7 시이. 태평양 표준시 from Porter’s Hy-Performance Center in Las Vegas, a Facebook Live Q&A with Porter and fans will follow the exhibition. Past PBC Facebook Live events have included behind-the-scenes training camp video, including one that reached almost 250k people with former three-division World Champion boxer Abner Mares. PBC had a reach of over 200k people participating in its innovative fighter-first live Q&A with Porter on 2월 1.

As a new brand offering programming across a variety of networks at many different times of day and days of the week, PBC’s challenge was to reach as many of the estimated 36M avid boxing fans in the U.S. as possible and to raise awareness among the estimated 100M casual boxing fans in the U.S.

프리미어 복싱 챔피언스 소개:

“프리미어 복싱 챔피언” is a live boxing series created for television by Haymon Boxing. In its first season, PBC delivered over 85 million total viewers, 닐슨에 따르면.