Viewership Peaked at 4.2 Million for Exciting Final Rounds of Keith Thurman-Robert Guerrero Bout

PBC Leads NBC to Victory in Adult 18-49 Demographic

More than 575,000 Minutes Live Streamed Via

NBC Sports Live Extra

PBC on NBC Returns Hnub vas xaum, Tim 11,

Live at 8:30 PM ET on NBC

STAMFORD, Conn. – Mar. 9, 2015 – Hnub vas xaum night’s debut of the Premier Boxing Champions (PBC) on NBC was the most-watched professional boxing broadcast since 1998, according to Fast National Data from The Nielsen Company.

Tus PBC on NBC telecast averaged 3.4 million viewers, ranking as the most-watched professional boxing broadcast in 17 xyoo (“Oscar De La Hoya’s Fight Night” on FOX, 5.9 million, Mon., Lub peb hlis ntuj 23, 1998).

Viewership increased every half hour through the telecast and peaked at 4.2 million from10:30-11 p.m. ET during the exciting Rounds 7-12 of Keith Thurman‘s unanimous decision over Robert Guerrero, which The Associated Press called “the kind of fight that had the crowd on its feet and gave a much needed boost to boxing.” With the victory on NBC’s first major primetime boxing broadcast in 30 xyoo (Larry Holmes vs. Carl “The Truth” Hmong/Williams, on May 20, 1985), Thurman improved to a perfect 25-0 (21 knockouts).

Tus PBC on NBC also led NBC to a Hnub vas xaum primetime victory among Adults 18-49, with a 1.08 rating in the demographic.

“The return of primetime boxing to NBC for the first time in three decades got off to a strong start last weekend with Hnub Saturday PBC on NBC debut,” Hais Jon Miller, President of Programming for NBC Sports and NBCSN. “With our next primetime telecast on Hnub vas xaum, Tim 11, we look forward to building on the momentum that this first event clearly established. We are excited that high-quality boxing is back on NBC.”

Hnub vas xaum night’s telecast (8:30-11 p.m. LI) posted a 2.11/4 fast national rating – up 174% from the average boxing telecast on NBC from 2012-14 (.77). It is also the highest-rated professional boxing broadcast since the ’98 De La Hoya show on FOX (4.29).

More than 575,000 minutes (576,435) of PBC on NBC coverage was live streamed via NBC Sports Live Extra to desktops, tablets and mobile devices – ranking as the third-best Hnub vas xaum night this year behind the NFL Wild Card Playoff (Jan. 3, 2015) and the NHL Stadium Series game (FEB. 21, 2015). On social media, #NBCBoxing trended on Twitter worldwide throughout the telecast, along with #PBConNBC, boxers’ names and other key terms trending on the national level.

PBC on NBC returns on Hnub vas xaum, Tim 11 tom 8:30 p.m. LI ntawm qhov chaw Barclays hauv Brooklyn, featuring four boxers with a combined 127-4-1 record and 80 KOs – undefeated superstarDanny “Ntxhee” Garcia (29-0, 17 KOs) vs. Lamont Peterson (33-2-1, 17 KOs), and middleweight champion “Irish” Andy Lee (34-2, 24 KOs) vs. Peter “Kid Chocolate” Quillin (31-0, 22 KOs).

NBC and NBCSN will present 20 live PBC on NBC boxing events in 2015. Within the 20 live shows, NBC Sports Group will present more than 50 hours of PBC coverage, including NBCSN pre- and post-fight programming for NBC telecasts. The Premier Boxing Champions series is created for television by Haymon Boxing. Tus PBC on NBC will feature many of today’s brightest stars, in their most compelling matches.

All PBC on NBC shows will be streamed live on NBC Sports Live Extra via “TV Everywhere,” giving consumers additional value for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. NBC Sports Live Extra is available for desktops at NBCSports.com/liveextra. Tus NBC Sports Live Extra app is available at the App Store for iPad and iPod touch, on select devices within Google Play, and on windows phones and tablets.