SHOWTIME Sports Offering More Than A Dozen Hours of First-Run Shoulder Programming Including Documentary Series INSIDE MAYWEATHER vs. Pacquiao
NEW YORK (Tháng tư 24, 2015) - Showtime Networks Inc. and parent company Tổng công ty CBS have scheduled a broad range of programming and promotion across the Company’s diverse portfolio of media platforms in anticipation of the showdown between Floyd Mayweather và Manny Pacquiao on Saturday, Có thể 2.
SHOWTIME Sports® is anchoring the charge with 13½ hours of first-run shoulder programming, including its acclaimed documentary series INSIDE Mayweather vs. Pacquiao, classic fights and a comprehensive offering of digital assets.
Ngoài ra, các CBS Television Network will run promotional spots in primetime and late-night programming throughout fight week. This will be supplemented with marketing support and editorial coverage from CBS Sports Digital, significant coverage across CBS Sports Radio and a dozen CBS Radio stations throughout the country, and a robust schedule of shoulder programming and marketing support on CBS Sports Network.
“The Company is uniquely positioned to support an event of this magnitude with media assets across virtually every medium,"Stephen Espinoza, Phó chủ tịch và Tổng Giám đốc, SHOWTIME Sports. “We’re grateful for the company-wide support and look forward to an all-encompassing push leading to May 2 leading into this milestone sports event.”
SHOULDER PROGRAMMING AND PROMOTIONAL SUPPORT WILL INCLUDE:
INSIDE Mayweather vs. Pacquiao delivers a unique perspective of the pound-for-pound champion Mayweather in the weeks leading up to the marquee event. The four-part documentary series from SHOWTIME Sports includes the Sports Emmy Award-winning “Epilogue” which shines the spotlight on Fight Week and takes viewers inside the ropes on Fight Night. A full schedule of the four-part series is detailed below.
CBS Television Network will run Mayweather vs. Pacquiao promos during primetime and late-night throughout Fight Week.
CBS owned and operated television stations throughout the country have been actively engaged in coverage of the event since theTháng ba 11 kick-off press conference in Los Angeles. These affiliate stations, located in the nation’s top markets, will have access to all the news and footage of fight week through the distribution network of CBS Newspath.
CBS Sports Network will provide live Fight Week coverage from Las Vegas, including the official Weigh-In on Thứ sáu, Có thể 1 (6 giờ chiều. VÀ), as well as immediate reaction and analysis following the fight and the post-fight press conference. During the week leading up to the bout, the Network also will air encore presentations of classic Mayweather fights and INSIDE Mayweather vs. Pacquiao episodes.
CBS Sports Digital has launched a landing page at CBSSports.com, a one-stop shop for everything Mayweather vs. Pacquiao. The ‘Tier 1’ support from CBS Sports Digital includes static homepage promotions, additional marketing and significant editorial coverage on all digital platforms, including breaking news, commentary and placement of live event streams.
CBS Radio is backing Có thể 2 with stations from 10 of the country’s top markets broadcasting live from MGM Grand, including WFAN in New York, KROQ-FM in Los Angeles, KRLD-FM in Dallas and WIP-FM in Philadelphia. Ngoài ra, CBS Sports Radio’s nationally syndicated “The Doug Gottlieb Show” and (Scott) “Ferrall On The Bench” will be in Las Vegas for Fight Week. “The Doug Gottlieb Show” is simulcast on CBS Sports Network on Thứ sáu, Có thể 1.
CBS Radio coverage also includes a special broadcast hosted by WFAN’s No. 1 morning show personalities Boomer and Carton vào thứ bảy prior to the fight from 6-8 giờ chiều. VÀ. The program is available on WFAN, CBS Sports Radio, and select CBS Radio stations nationwide. The special also will be simulcast for television on CBS Sports Network.
CBS Local Digital Media has created a comprehensive array of online audio, video and editorial features to promote the fight which can be experienced across a variety of digital and mobile platforms.
#MayPac:Daily is a daily online show hosted by SHOWTIME Sports personality Mauro Ranallo. The series will deliver the buzz of Fight Week in Las Vegas with special guests from sports and entertainment, insider analysis and more. Taped live from the casino floor at MGM Grand, #MayPac:Daily will be posted nightlyThứ ba–Thứ sáu trên http://www.sho.com/sho/sports/home và Youtube.com/shosports.
Ngoài ra, the SHOWTIME Sports digital team is working closely with SnapChat to deliver exclusive content, launching a new boxing blog on TUMBLR called Pound for Pound, and working with Twitter on a unique feature capturing the years of social conversation leading to #MayPac.
Classic Floyd Mayweather fights are being offered across the premium network’s portals, including nightly on SHOWTIME EXTREME, SHOWTIME ON DEMAND and SHOWTIME ANYTIME. Those platforms will also offer the media workouts of Mayweather and Pacquiao and the live stream of the final press conference. Fans can tune-in to the final stare-down between the fighters on Thứ sáu, Có thể 1 when SHOWTIME airs WEIGH-IN LIVE: Mayweather vs. Pacquiao.
SHOWTIME Sports also delivers a host of short-form content available across multiple platforms, including original music videos, Mayweather greatest hits, a Spanish web analysis and more.
Below is a sampling of select SHOWTIME programs and air times:
- INSIDE Mayweather vs. Pacquiao:
- Episode 2 buổi ra mắt Thứ bảy, Tháng tư 25, tại 7:30 giờ chiều. VÀ/PT trên SHOWTIME.
- Episode 3 buổi ra mắt Thứ tư, Tháng tư 29 tại 10 giờ chiều. VÀ/PT trên SHOWTIME
- Epilogue premieres Thứ bảy, Có thể 9
- WEIGH-IN LIVE: Mayweather vs. Pacquiao: Thứ sáu, Có thể 1 tại 6 ET/3 PT, sống trên SHOWTIME
- COUNTDOWN WEBCAM: Mayweather vs. Pacquiao:Thứ bảy, Có thể 2 tại 8 giờ chiều. VÀ/5 giờ chiều. PT, sống trên SHOWTIME
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