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Tag Archives: PBC
POWERING THE NEXT GENERATION OF BOXING FANS: HOW FACEBOOK AND FACEBOOK LIVE GROWS PREMIER BOXING CHAMPIONS’ DIGITAL AUDIENCE
#1 Boxing Series on Television Showing Rapid Audience Growth and Engagement: Over 10 million Boxing Fans Reached Weekly
March 12 Porter vs. Tyner 12 Round Exhibition to be seen Exclusively via Facebook Live on PBC’s Facebook Page
Las Vegas – MARCH 11, 2016 – Premier Maseŵera a nkhonya odziwa (PBC), ndi #1 boxing series on broadcast TV and cable created by Haymon Boxing, is finding a successful way to grow and engage a digital generation of boxing fans with Facebook and Facebook Live. Facebook released a case study, crediting PBC with providing and creating a new home for a video savvy audience.
“Premier Maseŵera a nkhonya odziwa’ innovative, data-driven content strategy has allowed them to connect more boxing fans with the content they love, by taking fans deep into the sport,” said Patrick Chapman, Facebook Sports Partnerships. “That comprehensive approach is driving exciting growth metrics across the board – a sure sign that fans like what they’re seeing.”
Providing a fan-first, behind-the-scenes home featuring highlight and training videos, the PBC page has cultivated an active audience bookended by a millennial generation and Boomer audience. Ndi 70% of the PBC Facebook fans between 18-44, the series has found that it is providing and generating an audience that mirrors if not beats audience deliveries of traditional television and cable media.
“We’ve found that not only have we grown a digital audience via Facebook, but also we’ve increased tune-in for our PBC broadcasts through our Facebook promotions,” said Alex Balfour, Chief Digital Officer, HAYMON Maseŵera a nkhonya. “Since starting our postings we have seen support escalate for the authentic fan experience. Views rise for the purity of the sport and performance in the ring, regardless of if the fighter is well known, a main event name or a fighter on the undercard. We know our PBC digital fans care about good fights and good fighters, and support watching and learning about results from the matches as well as training.”
Mu 2015, PBC on Facebook mirrored the strong PBC broadcast/cable audience deliveries, reaching a weekly audience of up to 10 million people. PBC began to post regular highlights on Facebook in the last quarter of 2015 ndi pa 8 million complete views of its 30-second view highlight video clips, which are posted immediately following the broadcast. The most popular highlight video was the September 26 kulusa vs. Duphaus fight, pamene October 16 Fonfara vs Cleverly fight on Spike sparked highest level of engagement. For more insights visit the report.
PBC is currently using Facebook Live to add another level of engagement to its audience.
Pa Loweruka, March 12, PBC will broadcast an exclusive 12 round exhibition match featuring Porter meeting Lanardo Tyner via Facebook Live on PBC’s Facebook page. Held live at 7 p.m. PST from Porter’s Hy-Performance Center in Las Vegas, a Facebook Live Q&A with Porter and fans will follow the exhibition. Past PBC Facebook Live events have included behind-the-scenes training camp video, including one that reached almost 250k people with former three-division World Champion boxer Abner Mares. PBC had a reach of over 200k people participating in its innovative fighter-first live Q&A with Porter on February 1.
As a new brand offering programming across a variety of networks at many different times of day and days of the week, PBC’s challenge was to reach as many of the estimated 36M avid boxing fans in the U.S. as possible and to raise awareness among the estimated 100M casual boxing fans in the U.S.
Source: Nielsen L+SD 12/29/14-11/12/15 Boxing on all broadcast & cable including pay cable. Facebook
About Premier Boxing Champions:
“Premier Maseŵera a nkhonya odziwa” is a live boxing series created for television by Haymon Boxing. In its first season, PBC delivered over 85 million total viewers, monga Nielsen.
ALEXIS SANTIAGO TAKES ON ERIK RUIZ IN MAIN EVENT OF PREMIER BOXING CHAMPIONS TOE-TO-TOE TUESDAYS ON FS1 &Nkhonya odziwa Fox masewera Lachiwiri, FEBRUARY 16 FROM SAM’S TOWN LIVE IN LAS VEGAS (11 P.M. Opuma / 8 P.M. PT)
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PBC’S DEBUT ON FOX DELIVERS RATINGS KO
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DANNY GARCIA SCORES 12-ROUND UNANIMOUS DECISION OVER ROBERT GUERRERO IN FIRST PREMIER BOXING CHAMPIONS ON FOX EVENT FROM STAPLES CENTER
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PREMIER BOXING CHAMPIONS ON FOX & FOX DEPORTES FINAL PRESS CONFERENCE QUOTES & Photos
Dinani PANO Pakuti Photos Kuchokera Suzanne Teresa / Premier Maseŵera a nkhonya Muzitetezera
Los Angeles (January 21, 2016) – “Fight Week on FOX in L.A.” heated up Thursday afternoon as fighters hosted a final press conference before Loweruka aPremier Maseŵera a nkhonya odziwa (PBC) pa Fox ndipo Fox Sports showdowns taking place at STAPLES Center in downtown Los Angeles.
The press conference culminated with choice words between the main event fighters’ fathers Ruben Guerrero and Angel Garcia. Both fathers, known to be more outspoken than their sons, did not back down and caused quite the scene and security was forced to break up the scuffle.
Televised fights begin at 4 p.m. PT inside of the arena with the FOX and FOX Deportes broadcast beginning at 5 p.m. PT. The main event of the evening pits undefeated Danny “Swift” García motsutsa kale dziko ngwazi Robert “The Woyera’ Wankhondo in a welterweight world title battle. Also featured in televised action is a welterweight showdown between Sammy “The anga” Vasquez ndipo Aron Martínez plus a heavyweight match-up between Dominic “Mavuto” BREAZEALE ndipo Mkulu “Apamwala” Mansour.
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pa $300, $200, $100, $50 ndipo $25, osati monga zikugwirizana ndalama ndi utumiki milandu, ndipo pa malonda tsopano. Matikiti lingathe kukopedwa pa AXS.com kapena telefoni pa 888-929-7849 kapena zakudya zamtundu Center.
Here is what the participants had to say at Thursday’s press conference at the Conga Room:
Danny García
“I want to thank Ruben Guerrero because he’s awakened the devil. Ine sindingakhoze kudikiraLoweruka night to show the world what Danny Garcia is all about. I feel fast, I feel strong and I’ll see everyone Loweruka.
“My dad and I are chilling right now, we’re business men. They set it off and they woke us up. That’s the last thing you want to do to us. I’m going to bring the heat. He never faced a guy like me. I’m sending a message.
“I haven’t felt this way in a long time. It’s that feeling you get when you know you’re going to put on a great performance.
“Ndikuona chachikulu. I’m keeping my composure and staying focused. Loweruka night will be another night of work for me.
“I’m the type of fighter where I can be cool, but certain things bring out the anger in me. I don’t feel any pressure. I’m going to go in there and be Danny Garcia.
“I’m going to make adjustments. I know he wants to get dirty but we have an answer for everything he has.”
Anju García, Danny wa Atate & Mphunzitsi
“Danny zinathandiza kwambiri msasa. It was a beautiful camp. He looked great sparring. This is a new beginning in his life. There’s a new man in town.
“There’s no doubt Robert’s coming to fight. This is boxing. He’s supposed to come to fight. I know he’s not going to come in here and play with Danny. We’re ready for anything he brings to the table.
“We’re not going to let Robert take away what Danny has worked his whole life to get. I worked hard to make Danny the man he is today.
“Danny is going to be the new champion of the world Loweruka usiku. After that we’re going after the other belts. Fight night is going to be about Danny and Robert.”
ROBERT GUERRERO
“We’re really ready to go. We trained hard and did everything we had to do. There’s nothing left now but to do it.
“I have to go out there and show my heart. Everything I put into this, I want to get even more out. I’m a hard worker and it will translate into the ring.
“I’m excited to get to the fight and take care of business. As my dad says, ‘we’re ‘letting the roosters go.’ It’s time to fight.
“I’m very grateful to be fighting on this show as the return of boxing is back on FOX. I’m ready to settle our business in the ring.
“All the talking is done. He said he’s going to knock me out…well we’re going to see. I’m ready to represent the Mexican people and bring the fans a great, action-packed fight.
“A title is on the line and I’m extremely motivated to silence the critics who are doubting me. I’m ready to become a champion once again”
Ruben GUERRERO, Robert’s Father & Mphunzitsi
“I wish the fight was today, because we’re ready. Danny Garcia better be ready. It’s over. It’s time to fight. It’s going to be a bloody and rough fight. We’re bringing everything.
“Same thing that happened to Andre Berto is going to happen to Danny. His dad better be ready to throw the towel in.”
SAMMY VASQUEZ
“This is going to be my first time fighting in L.A., and so far it’s been a blessing. Everyone has accepted me with open arms.
“Training camp has gone amazingly well. I know Aron is going to bring it. He’s that type of fighter. He’s got a lot of heart, a lot of grit and he’s going to come at me. It’s going to be an incredible fight.
“Kwa ine, I’m supposed to be at the top with the top guys. I’m not like the guys that Aron Martinez has beat. I know he’s on a high right now and it’s my job to knock him off of it.
“This is probably the biggest stage I’ve been on. Fighting in primetime is huge. The city has accepted me and I’m going to take that feeling into the ring Loweruka usiku.
“Somebody is going to get stopped and I’m pretty confident in myself. Ndife okonzeka. I’m excited and I feel like I’m going to win. We’re going to do it.”
ARON Martínez
“I’m just really happy to be here. I’m thankful for everyone who got me here. Everything has run smoothly and we’re feeling ready.
“My team is calm and ready to go. This is where I grew up. What else can I ask for? I have a lot of people coming to support me and I’m excited.
“It feels like I’ve been training for a whole year. I have no problem with the southpaws, I’ve been preparing for that in camp. We’re so focused and ready for this opportunity.
“We respect each other. We’re here to do a job. I respect Sammy. He’s a veteran. But once you get in the ring, it’s a different story. Everything goes out the window. He’s a boxer and a good counter puncher. But we have a plan and there won’t be any excuses.
“I’ve never been more ready than I am for this fight. I had a good training camp. My whole team has really gone above and beyond. Iwo adzakhala nkhondo. There’s nothing else to say.”
Domi- BREAZEALE
“I’ve been waiting to get into the ring for a long time. I’m chomping at the bit. I’m anxious to get in there.
“This has been one of those camps. We had a fight in December. Charles Martin got away from me, but we’re going to get him back.
“They say you can’t go from the football field to the boxing ring, but I’m doing it. Undefeated and going for another knockout.
“That’s the first time I’ve seen him in person. He’s a midget compared to me. I don’t think he has any chance at all lachiwelu usiku. I’m looking for a great knockout.
“Anytime you get a chance to fight on primetime TV is amazing. I fought on primetime during the Olympics and I’m looking forward to doing it here in front of my fans. If you’re not a fan of mine yet, you will be after Loweruka.
“I hope Amir Mansour had a great camp as well because I’m going to bring it. It’s going to be fireworks.”
AMIR MANSOUR
“I’d like to thank everyone who helped me get this opportunity. PBC is doing a great thing with boxing and this is going to be another great fight.
“I’ve been winning fights, knocking guys out. We’ve all had trials and tribulations, I certainly have. But I’m a real fighter and a true fighter. I love the sport of boxing and I dedicate myself to the things that have gotten me here.
“Loweruka I’m going to go in there and do my thing. You can’t come from a football field into the ring with me. It’s not going to work for you. I’m not going to allow it. I have a history of putting everything on the line in that ring and Loweruka will be no different.”
Tom Brown, Pulezidenti wa TGB Zokwezedwa
“This fight is about finding out who the best is. All great fighters want the opportunity to be in a fight like this.
“The show is headlined by one of the most exciting undefeated boxers, Danny García, against a former world champion in Robert Guerrero. We know for sure that this is going to be a battle of two great warriors. Both men are going to bring everything they’ve got to this fight.”
DAVID NATHANSON, Head of Business Operations for FOX Sports
“This will be first of many events we will be doing with PBC on the FOX Network this year. It’s the first of some great things to come. Thanks to PBC for being such great partners and we’re thrilled to bring this fight into every home in America.”
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Kuti mudziwe zambiri ulendo www.premierboxingchampions.com , www.staplescenter.comndipo www.TGBPromotions.com, HTTP://www.foxsports.com/ presspass / tsamba lofikira,www.foxdeportes.com. Tsatirani pa TwitterPremierBoxing, DannySwiftGhostBoxing, @ SammyV2112, FOXSports, FOXDeportesSTAPLESCenter, TGBPromotions NdiSwanson_Comm ndi kukhala zimakupiza on Facebook pa www.Facebook.com/ PremierBoxingChampions, www.facebook.com/STAPLESCenter ndipowww.facebook.com/foxsports, www.facebook.com/foxdeportes. Tsatirani kukambirana pogwiritsa ntchito #PBConFOX.
PREMIER BOXING CHAMPIONS ON FOX & FOX DEPORTES MEDIA WORKOUT QUOTES & Photos
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FOX Sports and NextVR Bring Virtual Reality To Live Championship Boxing
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FIGHT WEEK ON FOX KICKS OFF WITH ACTION-PACKED CARD AT CLUB NOKIA AT L.A. LIVE ON FS1 & Fox masewera
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UNDEFEATED HEAVYWEIGHT DOMINIC BREAZEALE TALKS MATCHUP WITH AMIR MANSOUR, TRAINING CAMP, HEAVYWEIGHT PREDICTIONS & MORE BEFORE PRIMETIME BATTLE ON PREMIER BOXING CHAMPIONSON FOX & FOX DEPORTES SATURDAY, JANUARY 23 KUYAMBIRA zakudya zamtundu LIKULU ku Los Angeles
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