Tag Archives: Monster

Bellator, mixed martial arts, MMA

MONSTER ENERGY AND BELLATOR RENEW GLOBAL PARTNERSHIP IN THREE-YEAR AGREEMENT

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LOS ANGELES – Bellator is pleased to announce a renewed global partnership with Monster Energy. The new three-year-deal sees Monster Energy, a longstanding official partner, remain a key part of Bellator’s marketing strategy going forward.

 

 

 

“The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They have played a factor in our success and we are thrilled to announce this new three-year extension. The hard work and passion that Hans Molenkamp and the rest of their team have for this sport is unmatched. We look forward to new and exciting opportunities for our brand, fighters and fans that this continued relationship brings to the table.”

 

 

 

Beginning in 2014, Bellator became the first MMA promotion to partner with Monster Energy, which paved the way in creating numerous future sponsorship opportunities throughout the combat sports landscape. Since that time, many of MMA’s most memorable events and elite athletes have been supported by the industry-leading energy drink brand.

 

 

 

“Bellator delivers compelling, high-action, adrenaline-pumping MMA events worldwide,” added Monster Energy Vice President of Sports Marketing Mitch Covington. “We are thrilled to continue our longtime partnership and look forward to evolving our relationship even further, allowing us to further integrate the Monster Energy and Bellator brands.”

 

 

 

Over the years, Monster Energy and Bellator have worked together to host unique and creative activations for fans. Previously, Monster Energy Bellator MMA fight series events have been held during Monster Energy NASCAR Cup Series and Monster Energy Supercross races. Drawing thousands in attendance to experience live MMA bouts and fighter autograph signings, these events are expected to continue and evolve under the new partnership.

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Monster Energy has also led the way in fighter sponsorship, building one of the most talented and diverse athlete rosters in the sport. Monster currently sponsors prominent Bellator fighters Quinton “Rampage” Jackson, current welterweight champ Rory MacDonald, Michael Chandler, Roy Nelson, Phil Davis, James Gallagher and Gaston Bolanos, as well as kickboxers Kevin Ross, Joe Schilling and John Wayne Parr.

 

 

 

Monster Energy will also be featured prominently throughout the broadcast, including on-screen integration and placement inside the Bellator cage.

 

 

 

Additionally, fans can look forward to meeting their favorite fighters and Bellator personalities at official dinners, parties and other meet-and-greets throughout the year.

 

 

 

For more information, please visit Bellator.com and MonsterEnergy.com.

 

 

Bellator, boxing, mixed martial arts, MMA, Rich Bergeron, Tom Padgett, Tony Penecale, UFC

FNU Combat Sports Show: Johnson vs. Reis Preview, The Undertaker Retires, NASCAR Fights

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Rabble Rousin’ Rich Bergeron, “Psychic” Tom Padgett and Tony “The Tornado” Penecale discuss the news and events of the last two weeks in combat sports. From Rampage Jackson’s rough final fight in Bellator to Chris Weidman’s controversial loss to Gegard Mousasi we cover all the major MMA happenings. We also discuss the upcoming week’s boxing schedule and look back at some events in boxing from the last two weeks. We wrap up with a discussion about NASCAR and Bellator taking advantage of their common partnership with Monster energy drink. The two sports giants announced recently that Bellator will host fight cards at future racing events.

 

Bellator, mixed martial arts, MMA, Spike TV

MONSTER ENERGY SIGNS EXTENSION AS BELLATOR’S OFFICIAL ENERGY DRINK PARTNER

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DEAL CONTINUES STARTING WITH TOMORROW NIGHT’S ‘BELLATOR 154: DAVIS VS. KING MO’ – FEATURING MONSTER ENERGY ATHLETE PHIL DAVIS – ONLY ON SPIKE

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PHOTO © HANS MOLENKAMP// MONSTER ENERGY/All Rights Reserved

 

 

Santa Monica, Calif. (May 13, 2016) – Bellator MMA is pleased to announce an extension with one of its major sponsors, Monster Energy. The new deal with the world’s leading energy drink company ensures that fans will see the iconic green “M” Monster logo in the Bellator cage for years to come.

 

 

Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.

 

 

“Monster Energy is the ultimate lifestyle brand that puts its fans first – which aligns perfectly with our philosophy at Bellator,” said Bellator President Scott Coker. “They are an ideal partner and we look forward to continuing to link our high-energy action-packed events with their world-class product.”

 

 

“Bellator 154: Davis vs. King Mo” on May 14 will be the promotion’s first event with the newly-renewed sponsorship deal, and features Monster Energy athlete Phil Davis in the main event. In addition to Davis, Monster sponsors several Bellator athletes including: Quinton “Rampage” Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.

 

 

Coker continued: “The ability for our athletes to procure their own sponsorships is something we take great pride in, and we look forward to giving our athletes an opportunity to represent the world’s largest energy drink brand for the foreseeable future.”