Tag Archives: Jacqueline Hernandez

COMBATE AMERICAS ANNOUNCES OPENING OF LA JAULA STUDIOS

Combate Americas has announced the opening of La Jaula Studios, a new multi-media studio based in N.Y.  “Rootas,”  a La Jaula Studios-produced, docu-series chronicling the lives of six Combate Americas fighters, will venture to Thailand with Erik “Goyito” Perez (below, right) as the MMA superstar prepares for battle under a new mentor, Muay Thai legend Buakaw Banchamek (below, left).

New Multi-Platform Content Production Studio
Will Target Today’s Millennials and Generation Z

Stan Jakubowicz, Chief Content Officer, Will Lead La Jaula Studios

NEW YORK – August 21, 2018 – Coming off the successful launch of its new season on Univision, with record ratings beating those of general market English language Mixed Martial Arts (MMA) properties, Combate Americas president Jacqueline Hernandez today announced the opening of La Jaula Studios, a new multi-platform content production studio created to serve the most digitally native, multiracial and multicultural generations that have ever existed—Hispanic Millennials and Generation Z.

The new studio will be led by Stan Jakubowicz, who was recently promoted to Chief Content Officer, and will be based in New York.

 

 

“Our mission with La Jaula Studios is to tell the bold, untold and unfiltered stories of the real-life heroism behind Combate’s fighters and their communities,” said Hernandez. “Stan’s proven creative expertise and uncontainable passion for this sport make him a perfect fit to lead La Jaula.”

 

Jakubowicz is a creative executive with nearly 20 years of experience producing multi-platform content for television, digital and film. He has produced box office hits such as La Mujer de Mi Hermano, and co-produced the critically acclaimed The German Doctor, an Oscar and Golden Globes official submission for Best Foreign Film in 2014.

 

Jakubowicz also co-produced Visitantes, a horror film featuring Mexican superstar, Kate del Castillo, and served as an associate producer for the film El Inca, a Venezuelan boxing drama that earned him a second official submission in the Foreign Film category for the Academy Awards.

As an Emmy-nominated TV Executive Producer, Jakubowicz has produced for the world’s leading media companies such as Disney, Comcast, Sony, Univision, NBC Universal and Fremantle Media.

 

 

La Jaula Studios will produce authentic content in Spanish, English and Portuguese that complements Combate Americas’ programming.  Production will take place around the globe, including Latin America, Brazil, Spain, Portugal and the U.S.

 

La Jaula Studios will offer a variety of programming, including lifestyle-documentaries to scripted series, feature films, short-form digital, social and mobile content – and customized, sponsor-branded interstitials that will air during highly-watched Combate Americas’ live Mixed Martial Arts (MMA) television and digital events. This content will offer brands and advertisers a unique opportunity to connect with Combate Americas’ audience.
Upcoming projects include:

 

 

  • “Rootas,”(wt)- a docu-series chronicling the lives of six Combate Americas fighters on their journey, told first-hand through their eyes.  The first episode will feature Mexican MMA superstar Erik “Goyito” Perez, as he heads to an unfamiliar world – Thailand – to train under legendary Muay Thai champion Buakaw Banchamek, a fighter whose unmatched speed and devastating knockout power in the ring has transformed him into one of the most sought-after commodities in the fight world.

 

  • “The Real Deal,” a major motion picture and docu-series chronicling the life and career of Amanda “The Real Deal” Serrano, the only female fighter and only Puerto Rican fighter in history to win five world boxing championships in five different weight divisions, as she sets her sights on achieving another unprecedented feat – becoming the first fighter in history to win a major MMA world championship while simultaneously retaining a world boxing title.

COMBATE AMERICAS NAMES MEDIA INDUSTRY VETERAN JACQUELINE HERNANDEZ PRESIDENT

Former NBCUniversal CMO and People en Español Publisher Jacqueline Hernandez (pictured below) has been named Combate Americas President.
Hernandez Previously Served as
Chief Marketing Officer, NBCUniversal Hispanic Enterprises;
Chief Operating Officer, Telemundo Enterprises and
Publisher of People En Español

NEW YORK- June 4, 2018 – Combate Americas, the world’s premier Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, announced today the appointment of media industry veteran and former NBC Universal executive, Jacqueline Hernandez, as Combate Americas President. She will be based in New York and will report to Campbell McLaren, CEO and Founder of Combate Americas.

 

“Jackie is well-positioned to take Combate Americas into a rapidly changing media landscape,” said McLaren. “She is the undisputed champion of Hispanic millennials and Gen- Z marketing. Her leadership skills are world-class. It is a true honor to welcome her into La Jaula.”

 

Hernandez, working in tandem with McLaren, will oversee the entire business apparatus and P&L of Combate Americas. She will be responsible for driving the company’s continued global expansion, expanding multiplatform distribution channels and geographic regions for the company’s growth plan, negotiating media rights and developing a world-class MMA Sports & Entertainment enterprise and brand name.

 

“The intersection of cultures and new identities around the world – including the US – has propelled today’s young generations to be rule breakers, culture benders and trendsetters,” said Hernandez. “I’m excited and honored to join Campbell and the Combate Americas team because we are committed to ensuring new generations see themselves reflected in its fandom. Our audiences and the heroes who bring our franchise to life are the spirit of Combate.”

 

Hernandez has played integral roles at major worldwide corporations, including Chief Marketing Officer of NBC Universal Hispanic Enterprises; Chief Operating Officer of Telemundo Enterprises and Publisher of People en Español and Teen People. Most recently Hernandez was President and Founder of the strategic consulting firm, The M²Z Group where she took on Combate Americas as her first client.

 

Throughout her career, Hernandez has earned various industry awards, including FORTUNE’s Most Powerful Latinas (2017), The Top CableFAX 100 Players (2016), the PromaxBDA Brand Builder of the Year (2013), The Hollywood Reporter’s Power 100 Women in Entertainment (2013 & 2012), Broadcast & Cable’s Wonder Women (2013) award, and was named one of Advertising Age’s 100 Most Influential Women in Advertising.

 

Hernandez earned an MBA from Baruch College, New York and a BA from Tufts University.