|
NEW YORK (Sept. 19, 2018) – After opening Season II last Friday with nearly 200,000 views to bring its series viewership above 1.6 million, NYOB FIGHTNIGHT today announced a 24-show partnership with Everlast: The Choice of Champions and the preeminent brand in boxing since 1910.
Under the agreement, Everlast becomes the title sponsor of “NYOB FIGHTNIGHT, Powered by Everlast” for all shows during the 2018-19 season and enjoys benefits such as: Broadcast Billboards; “Tale of the Tape” thiab “Matchup” graphics during the live shows; sponsored interviews; in-venue ring announcer acknowledgements before each fight; between-show social media integration, and much more.
“We are delighted that Everlast – a brand synonymous with boxing – sees value in what FIGHTNIGHT LIVE has accomplished since May of 2017. We’ve had 18 shows originating from New York, Atlantic City, Philadelphia, Boston and New England, Phoenix and America’s Heartland, where more than 300 up-and-coming fighters and eleven different promotions gained an incredible amount of exposure via this exciting, truly social platform. To be able to have several events with more than 150,000 los sis 200,000 views only scratches the surface, and with Everlast’s partnership, we are truly ready to take FIGHTNIGHT LIVE to the next level here in Season II,” Hais Mark Fratto, Principal and Director of Business Development, Linacre Media.
“We are proud to partner with FIGHTNIGHT LIVE. At Everlast we have always believed in supporting people and ideas that break the mold and blaze new trails and FIGHTNIGHT LIVE is doing just that,” Hais Chris Zoller, Vice President of Marketing and Product development at Everlast. “We’re seeing a shift in how fight sports content is being consumed. Highly-engaging content and experiences delivered via emerging channels is the heart of our brand strategy. FNL is the perfect combination of high-quality fight sports content and accessibility.”
Now in its second season, FIGHTNIGHT LIVE is the fan-friendly series that – among other aspects – prides itself on the real-time conversations held between fight commentators and the viewing audience. FIGHTNIGHT LIVE has showcased more than 300 fighters during 18 live event broadcasts since May 2017, and in doing so, the interactive platform has generated the loyal interest of fight fans from across the United States and around the globe, including significant audiences in Mexico, the United Kingdom and other parts of Europe, and even fans in South America, Asia and Australia.
Now at more than 1.6 Lab views rau koob, FIGHTNIGHT LIVE has continued to deliver impressive numbers throughout its first 18 shows:
- Since May 2017, the numbers on the 18-show FIGHTNIGHT LIVE series showed promise and potential for the new platform with an average of 90,001 views per event and more than 1.6 million total views.
- The Sept. 2017 “Tiag Deal Promotions: Faj Tim Teb Chaws Xeev” Ntawm Resorts ntiaj teb Casino (225,000), the August 2017 CES “Super Saturday” Ntawm Foxwoods (203,000), Sept. 2018 “Card Fit For Kings” from Philadelphia (195,620), Sept. 2017 CES “ntxaib ntxaib Ntxaib Ntxaib” Ntawm Lincoln, R.I.. (157,000) thiab lub peb hlis ntuj 17, 2018, Murphy tus “Me nyuam. Patrick lub hnub Clash” (151,253) tag nrho logged 150,000 los yog ntau views, and collectively the 18-show series has seen a total of 1,620,014 views across all devices.
- In addition to the raw viewership numbers, sib tham sib tham, kiv cua-tus phooj ywg ntau lawm tau pom ntau tshaj 183,000 collective nyob post engagements(ntau tshaj 10,100 yeeb yam), nrog rau ntau tshaj 124,000 “nyiam” los sis “Hlub,” ntau tshaj 31,000 hais lus thiab ntau tshaj 10,000 shares.
- The Sept. 2017 “Tiag Deal Promotions: Faj Tim Teb Chaws Xeev” teeb ib bar tshiab nrog 224,658 views and the Sept. 2017 DiBella-CES doubleheader ris koob rau peb lub quarters-ntawm-ib-vam views xwb plaub lub hlis. The Sept. 2017 DiBella card pom ntau tshaj 40,000 viewer kev sib tshuam xws li yuav luag 39,000 “nyiam” los sis “Hlub” thiab lub peb hlis ntuj 17, 2018, Murphy tus “Me nyuam. Patrick lub hnub Clash” teeb ib tug tshiab high-dej kos rau shares nrog shares nrog 2,182.
- Tus FIGHTNIGHT NYOB nplooj ntawv rau Facebook muaj ntau tshaj 83,000 followers.
Tsim thiab ua los ntawm Linacre Media tawm hauv New York City, TUS FIGHTNIGHT NYOB series nta kev tshaj tawm, koob yees duab, nraaj, replays thiab qab-tus-scenes saib thiab sib tham. Tus streamed qhia tau hais tias muaj nyob ntiaj teb no qhov twg Facebook muaj nyob. Cov teg num tsis tsuas enables kiv cua ntawm thoob ntiaj teb qhib rau, Tiam sis kuj muab up-and-coming fighters lub ntiaj teb no platform showcase lawv peev xwm, muab promoters ib accessible “tshaj tawm hauv xov” Cov tshuaj thiab muab sponsors muaj peev xwm mus cuag ib pawg neeg tuaj saib ntawm branded ntsiab lus.
More FIGHTNIGHT LIVE Fall 2018 Hnub yuav tau teb tshaj tawm nyob rau hauv lub limtiam tom ntej.
FIGHTNIGHT LIVE muaj nyob hauv internet ntawm: https://www.facebook.com/FaceFIGHTNIGHTLIVE/
Ua raws li tag nrho cov tes hauj lwm ntawm kev tawm ntawm FaceFIGHTNIGHTLIVE rau Facebook, @FaceFIGHTNIGHTLIVE on Instagram and @FIGHTNIGHTLIVE_ on Twitter, los yog siv cov hashtag #FIGHTNIGHTLIVE. Rau qhov tseeb Linacre Media txheej xwm thiab tshaj tawm hauv xov lub sij hawm, follow @LinacreMedia across all social platforms or use the tags #LinacreMediaEvents or #LinacreMediaOnTV.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Deontay Wilder and Dustin Poirier, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Xav paub ntau ntxiv, visit www.everlast.com.