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標記檔案: 總理拳擊冠軍
Undefeated Prospect Mario Barrios Battles Mexico’s Erick Daniel Martinez & Unbeaten Sergiy Derevyanchenko Takes On Mike Guy On Tuesday, 三月 15 On PBC TOE-TO-TOE TUESDAYS On FS1 & BOXEO DE CAMPEONES On FOX Deportes
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POWERING THE NEXT GENERATION OF BOXING FANS: HOW FACEBOOK AND FACEBOOK LIVE GROWS PREMIER BOXING CHAMPIONS’ DIGITAL AUDIENCE
#1 Boxing Series on Television Showing Rapid Audience Growth and Engagement: 過度 10 million Boxing Fans Reached Weekly
三月 12 Porter vs. Tyner 12 Round Exhibition to be seen Exclusively via Facebook Live on PBC’s Facebook Page
LAS VEGAS – MARCH 11, 2016 – 總理拳擊冠軍 (PBC), 該 #1 boxing series on broadcast TV and cable created by Haymon Boxing, is finding a successful way to grow and engage a digital generation of boxing fans with Facebook and Facebook Live. Facebook released a case study, crediting PBC with providing and creating a new home for a video savvy audience.
“總理拳擊冠軍’ innovative, data-driven content strategy has allowed them to connect more boxing fans with the content they love, by taking fans deep into the sport,” said Patrick Chapman, Facebook Sports Partnerships. “That comprehensive approach is driving exciting growth metrics across the board – a sure sign that fans like what they’re seeing.”
Providing a fan-first, behind-the-scenes home featuring highlight and training videos, the PBC page has cultivated an active audience bookended by a millennial generation and Boomer audience. 同 70% of the PBC Facebook fans between 18-44, the series has found that it is providing and generating an audience that mirrors if not beats audience deliveries of traditional television and cable media.
“We’ve found that not only have we grown a digital audience via Facebook, but also we’ve increased tune-in for our PBC broadcasts through our Facebook promotions,” said Alex Balfour, Chief Digital Officer, 拳擊海蒙. “Since starting our postings we have seen support escalate for the authentic fan experience. Views rise for the purity of the sport and performance in the ring, regardless of if the fighter is well known, a main event name or a fighter on the undercard. We know our PBC digital fans care about good fights and good fighters, and support watching and learning about results from the matches as well as training.”
在 2015, PBC on Facebook mirrored the strong PBC broadcast/cable audience deliveries, reaching a weekly audience of up to 10 million people. PBC began to post regular highlights on Facebook in the last quarter of 2015 超過 8 million complete views of its 30-second view highlight video clips, which are posted immediately following the broadcast. The most popular highlight video was the 九月 26 懷爾德VS. Duphaus fight, 而 十月 16 Fonfara vs Cleverly fight on Spike sparked highest level of engagement. For more insights visit the report.
PBC is currently using Facebook Live to add another level of engagement to its audience.
上 星期六, 三月 12, PBC will broadcast an exclusive 12 round exhibition match featuring Porter meeting Lanardo Tyner via Facebook Live on PBC’s Facebook page. Held live at 7 P.M. 太平洋標準時間 from Porter’s Hy-Performance Center in Las Vegas, a Facebook Live Q&A with Porter and fans will follow the exhibition. Past PBC Facebook Live events have included behind-the-scenes training camp video, including one that reached almost 250k people with former three-division World Champion boxer Abner Mares. PBC had a reach of over 200k people participating in its innovative fighter-first live Q&A with Porter on 二月 1.
As a new brand offering programming across a variety of networks at many different times of day and days of the week, PBC’s challenge was to reach as many of the estimated 36M avid boxing fans in the U.S. as possible and to raise awareness among the estimated 100M casual boxing fans in the U.S.
資源: Nielsen L+SD 12/29/14-11/12/15 Boxing on all broadcast & cable including pay cable. Facebook的
About Premier Boxing Champions:
“總理拳擊冠軍” is a live boxing series created for television by Haymon Boxing. In its first season, PBC delivered over 85 million total viewers, 根據尼爾森.
MARIO BARRIOS TALKS HIS FUTURE IN 130 POUND DIVISION
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埃羅爾小斯彭斯, 克里斯Algieri, 史蒂夫·坎寧安 & Marcus Browne PBC on NBC Press Conference Quotes & 照片
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SHAWN PORTER TO HOLD LIVE-STREAMED 12-ROUND EXHIBITION
Former welterweight world champion meets Lanardo Tyner
在 exhibition streaming live at
LAS VEGAS (三月 7, 2016) – “開演時間” 肖恩·波特 will hold a special 12-round exhibition match on Saturday, 三月 12 that will stream live on the 總理拳擊冠軍 (PBC) Facebook page (www.facebook.com/ premierboxingchampions.com) in lieu of his cancelled welterweight title showdown against Keith Thurman.
In an effort to stay active and give his fans an opportunity to see him in live action, Porter will hold an old-fashioned exhibition against Lanardo Tyner (30-10-2, 19 科斯) at his gym – Porter Hy-Performance Center at 7 P.M. PT 週六. 回合後,, Porter will host a 30-minute Facebook Live video Q&A to interact directly with fans about what’s next for him that will also be on the PBC Facebook page.
Porter was as disappointed as most boxing fans when Thurman was injured in an automobile accident and had to pull out of their highly anticipated welterweight championship showdown. It’s no coincidence that Porter is holding this fight on the same night that he was supposed to battle Thurman.
“When I found out about 三月 12 not happening because of what happened to Keith, I tried to move forward to fight someone else,” 波特說. “But given the level of that fight with Keith, there wasn’t anything for me really. So my dad and I decided to do this exhibition. I’m not getting paid. This is 100 percent for anybody out there who loves to see me compete and perform. Lanardo Tyner is a veteran who has fought almost everybody and he’ll provide good excitement. We won’t be going through the motions. This is real.”
“We’re doing the exhibition because Shawn was so focused on fighting Keith Thurman that we wanted to keep him focused until we can determine when they’ll be boxing again,” said Ken Porter, Shawn’s father and trainer. “We were getting off a plane in Big Bear for training camp when we heard that Keith had been injured and couldn’t fight on 三月 12. We continued to spar and train. We figured the only way we could keep that focus was to have someone push Shawn for 12 rounds or however long it last.
In addition to Porter’s exhibition, amateur middleweight Brandyn Lynch, nephew of legendary comedian Eddie Murphy, will face fellow amateur Joey Alday in a four-round bout.
In his last match Porter scored a 12-round unanimous decision against Adrien Broner in Las Vegas last June. The match against Thurman is one of the most highly anticipated of 2016 and will be rescheduled soon.
For his exhibition showdown with Tyner the fighters will wear headgear and use 16-ounce gloves. The fighters will weigh-in the day before the match, but there will be no involvement from the Nevada State Athletic Commission. “Mock” judges and a professional referee will be used to score the fight and complete the atmosphere of a fight night.
“We decided to do this because we needed the things associated with a big fight – the atmosphere, the crowd, the lights,” said Ken Porter. “We’re going to have everything a big fight will have – a weigh-in the 星期五前, the referee, the ring card girls. Mentally and physically Shawn needs this because he hasn’t fought 在 10 個月.”
MARIO BARRIOS TO MAKE 2016 DEBUT MARCH 15 PBC ON FOX
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PREMIER BOXING CHAMPIONS ON SPIKE ADRIEN BRONER VS. ASHLEY THEOPHANE PRESS CONFERENCE QUOTES & 照片
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UNDEFEATED RISING STAR ROBERT EASTER JR. BATTLES FORMER WORLD CHAMPION ALGENIS MENDEZ IN LIGHTWEIGHT ACTION AND SUPER FEATHERWEIGHT PROSPECT GERVONTA DAVIS TAKES ON MEXICO’S GUILLERMO AVILA ON PREMIER BOXING CHAMPIONS ON SPIKE FRIDAY, APRIL 1 FROM THE D.C. ARMORY IN WASHINGTON, D.C.
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FOUR-DIVISION WORLD CHAMPION ADRIEN BRONER RETURNS TO TAKE ON LONDON’S ASHLEY THEOPHANE ON PREMIER BOXING CHAMPIONS ON SPIKE FRIDAY, APRIL 1 FROM THE DC ARMORY IN WASHINGTON, D.C.
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