|
TSHIAB YORK (Xya. 19, 2018) – After opening Season II last Friday with nearly 200,000 views to bring its series viewership above 1.6 lab, FIGHTNIGHT NYOB today announced a 24-show partnership with Everlast: The Choice of Champions and the preeminent brand in boxing since 1910.
Under the agreement, Everlast becomes the title sponsor of “FIGHTNIGHT NYOB, Powered by Everlast” for all shows during the 2018-19 season and enjoys benefits such as: Broadcast Billboards; “Tale of the Tape” thiab “Matchup” graphics during the live shows; sponsored interviews; in-venue ring announcer acknowledgements before each fight; between-show social media integration, and much more.
“We are delighted that Everlast – a brand synonymous with boxing – sees value in what FIGHTNIGHT LIVE has accomplished since May of 2017. We’ve had 18 shows originating from New York, Atlantic City, Philadelphia, Boston and New England, Phoenix and America’s Heartland, where more than 300 up-and-coming fighters and eleven different promotions gained an incredible amount of exposure via this exciting, truly social platform. To be able to have several events with more than 150,000 los yog 200,000 views only scratches the surface, and with Everlast’s partnership, we are truly ready to take FIGHTNIGHT LIVE to the next level here in Season II,” hais tias Mark Fratto, Principal and Director of Business Development, Linacre Media.
“We are proud to partner with FIGHTNIGHT LIVE. At Everlast we have always believed in supporting people and ideas that break the mold and blaze new trails and FIGHTNIGHT LIVE is doing just that,” hais tias Chris Zoller, Vice President of Marketing and Product development at Everlast. “We’re seeing a shift in how fight sports content is being consumed. Highly-engaging content and experiences delivered via emerging channels is the heart of our brand strategy. FNL is the perfect combination of high-quality fight sports content and accessibility.”
Now in its second season, FIGHTNIGHT LIVE is the fan-friendly series that – among other aspects – prides itself on the real-time conversations held between fight commentators and the viewing audience. FIGHTNIGHT LIVE has showcased more than 300 fighters during 18 live event broadcasts since May 2017, and in doing so, the interactive platform has generated the loyal interest of fight fans from across the United States and around the globe, including significant audiences in Mexico, the United Kingdom and other parts of Europe, and even fans in South America, Asia and Australia.
Now at more than 1.6 million views for the series, FIGHTNIGHT LIVE has continued to deliver impressive numbers throughout its first 18 shows:
- Since May 2017, the numbers on the 18-show FIGHTNIGHT LIVE series showed promise and potential for the new platform with an average of 90,001 views per event and more than 1.6 million total views.
- The Sept. 2017 “Real Deal Promotions: faj tim teb chaws State” los ntawm Resorts World Twv txiaj yuam pov (225,000), the August 2017 CES “Super Saturday” los ntawm Foxwoods (203,000), lub Cuaj Hli Ntuj Tim. 2018 “Card Fit For Kings” from Philadelphia (195,620), lub Cuaj Hli Ntuj Tim. 2017 CES “Twin River Twinbill” los ntawm Lincoln, R.I. (157,000) and the March 17, 2018, Murphy’s “St. Patrick’s Day Clash” (151,253) all logged 150,000 or more views, and collectively the 18-show series has seen a total of 1,620,014 views across all devices.
- Nyob rau hauv tas li ntawd mus rau lub nyoos viewership xov tooj, lub siab-sib tham sib, fan-friendly productions have seen ntau tshaj 183,000 collective nyob ncej engagements(ntau tshaj 10,100 per show), nrog rau ntau tshaj 124,000 “yam koj nyiam” los yog “hlub,” ntau tshaj 31,000 comments and more than 10,000 shares.
- The Sept. 2017 “Real Deal Promotions: faj tim teb chaws State” set a new bar with 224,658 views and the Sept. 2017 DiBella-CES doubleheader carried the series to three-quarters-of-a-million views in just over four months. The Sept. 2017 DiBella card saw ntau tshaj 40,000 tuav cov kev sib tshuam including almost 39,000 “yam koj nyiam” los yog “hlub” and the March 17, 2018, Murphy’s “St. Patrick’s Day Clash” set a new high-water mark for shares with 2,182.
- The FIGHTNIGHT LIVE page on Facebook has more than 83,000 followers.
Tsim thiab ua los ntawm Linacre Media tawm ntawm New York City, lub FIGHTNIGHT NYOB series nta kev announcers, ntau cov koob yees duab ces kaum, TV graphics, replays thiab qab-lub-scenes saib thiab sib tham. Lub streamed qhia tau hais tias yog muaj thooj plawv peb txog qhov twg Facebook yog muaj. Cov teg num tsis tau tsuas yog ua tom kiv cua los ntawm ib ncig ntawm lub ntiaj teb no mus tune nyob rau hauv, tab sis kuj muab-thiab-los tua hluav taws lub ntiaj teb no platform rau showcase lawv lub peev xwm, muab promoters ib tug siv tau “broadcast” tov thiab muab sponsors cov muaj peev xwm mus cuag ib tug loj cov neeg tuaj saib ntawm cov khoom muaj npe ntsiab lus.
More FIGHTNIGHT LIVE Fall 2018 hnub xeem yuav muab officially tshaj tawm nyob rau hauv lub tuaj lub lis piam.
FIGHTNIGHT NYOB muaj nyob online ntawm: https://www.facebook.com/FaceFIGHTNIGHTLIVE/
Follow all the action via social media at FaceFIGHTNIGHTLIVE on Facebook, @FaceFIGHTNIGHTLIVE on Instagram and @FIGHTNIGHTLIVE_ on Twitter, or by using the hashtag #FIGHTNIGHTLIVE. Rau qhov tseeb Linacre Media txheej xwm thiab tshaj tawm hauv xov lub sij hawm, follow @LinacreMedia across all social platforms or use the tags #LinacreMediaEvents or #LinacreMediaOnTV.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Deontay Wilder and Dustin Poirier, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, txoj kev mob siab, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Yog xav paub ntxiv, visit www.everlast.com.